This course aims to help you understand the concept of fundraising. It begins with explanations of the fundraising process. You will discover the codes and ethics of fundraising and how to start a non-profit organisation. The staff, board members, and volunteers responsible for your development efforts are the most critical factors in your success. Building your fundraising dream team is only possible if you learn and apply the best hiring and training practices. The course will cover the process of hiring and training development staff.

The fundraising cycle is used to execute fundraising activities regularly. It will teach you how to raise funds healthily and sustainably and what to implement to strengthen the fundraising cycle. Successful fundraising depends on good governance. You will gain an insight into the governance policy, how it works and the charity governance code. In addition, you will comprehend the accounting fundamentals and best practices that all non-profit professionals should recognise.

Successful fundraising requires donors who are willing to donate money to a cause. Donors have internal motivations for wanting to give, and you will learn to understand and connect with those motivations. The donor development pyramid and strategies for identifying potential donors and persuading them to support your cause will also be explained. The final section will discuss how to plan an effective crowdfunding campaign. Sign up for this course immediately if you are ready to develop your ability to raise money to support your cause.