The cultivation, marketing and trade of flowers is collectively referred to as ‘floristry’, which includes the care and handling of flowers, floral design and arrangement, retailing, production, display and flower delivery. We begin this course by studying the anatomy of plants as such botanical knowledge is important to keeping flowers alive and healthy. In addition, we describe the dangerous effects of the plant hormone ethylene and demonstrate the benefits of understanding the specific requirements of each plant in your care.

The course then explores the elements of floral designs, including the symbolism attached to the colour of flowers used in floral arrangements. We explain how your creativity can be harnessed to create beautiful arrangements and break down the components of wedding floristry. Finally, the course provides the tools you need to start your floristry shop and lays out the steps you should take to launch your floristry business successfully.

This course covers the fundamental concepts of floristry. We provide practical techniques and insider tips you can use to confidently start your own business. From caring for living things to dealing with clients, this course explores the everyday life of a florist and suits anyone who wants to turn their eye for beauty and passion for flowers into a career.