Applied Psychology - Understanding Models of Consumer Behavior - Revised
From studying Applied Psychology - Understanding Models of Consumer Behavior you will understand how models of consumer behavior show us how consumers approach the marketplace and how they each go through the buying decision process differently. Each consumer has a different psychological makeup and this impacts greatly on the final decision that each consumer makes.
In this course, you will be introduced to the four models of consumer behavior which researchers have identified. The course then describes in detail, the basic, general and specific models of consumer behavior. These models attempt to explain how and why consumers behave as they do and what factors may impact the buying decision process. The study of consumer behavior models help a marketer in identifying and understanding a wide range of variables that could explain consumer behavior. In this way these models help a marketer understand and predict buyer behavior, and they help the marketer formulate better marketing programs and strategies.
This course will be of great interest to all professionals in the area of marketing and psychology who would like to know more about consumer behavior models and their importance in creating effective marketing campaigns.
Having completed this course the learner will be able to:
- Describe the Basic Models of Consumers
- Describe the General Models of Consumer Behavior
- Describe the Specific Models of Consumer Behavior
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certification for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.
