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Applied Psychology - Understanding Models of Consumer Behavior - Revised
Learn about consumer psychology and behavior, and better understand the process of how people make purchasing decisions.
Description
This course will first introduce you to the Models of Consumers. You will then study the different Models of Consumer Behavior, the Model of Consumer Buying, the Model of Industrial Buying, and the characteristics of buyers. The course will then discuss the eight stages of buying or 'buy phases'. You will learn that a buyer makes a decision with respect to the product/service choice, supplier choice, order quantity, delivery terms and times, service terms, and payment.
You will then study the four major components of the Howard Sheth model of consumer behavior, the four major components of Nicosia's model of Consumer Decision Process, the six main components of Bettman's Information Processing Model of Consumer Choice, and the five major components of Engel-Blackwell-Miniard Model of Consumer Behavior. This will give you a better understanding of how and why consumers behave as they do, and what factors may impact the buying decision process.
Every consumer approaches the marketplace differently. This Applied Psychology - Understanding Models of Consumer Behavior online course will teach you the essential consumer behavior models to help you identify and understand the different variables that could explain your consumers' behavior. This way, you will better understand and predict their buying behavior and process which will help you formulate better marketing programs and strategies. So check out the course and start creating effective marketing campaigns today!
Modules
Introduction to Models of Consumer Behavior
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Introduction to Models of Consumer Behavior - Learning Outcomes
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Introduction to Models of Consumer Behavior
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General Models of Consumer Behavior - The Economic, Psychological and Psychoanalytic I Models
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General Models of Consumer Behavior - The Psychoanalytic Model II and the Sociological Model
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Basic Models of Consumer Behavior - Model of Consumer Buying I
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Basic Models of Consumer Behavior - Model of Consumer Buying II
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Basic Models of Consumer Behavior - Model of Industrial Buying
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Introduction to Models of Consumer Behavior - Lesson Summary
Models of Consumer Behavior - Specific Models
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Models of Consumer Behavior - Specific Models - Learning Outcomes
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Specific Models of Behavior - Nicosia's model of Consumer Decision Making Process
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Specific Models of Behavior - Howard Sheth Model of Consumer Behavior
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Specific Models of Consumer behavior - EKB Model of Consumer Behavior
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Specific Models of Consumer Behavior - EKB & EBM Models of Consumer Behavior
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Specific Models of Consumer Behavior - The Bettman Information Processing Model of Consumer Choice
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Models of Consumer Behavior - Specific Models - Lesson Summary
Course assessment
Learning Outcomes
Having completed this course the learner will be able to:
- Describe the Basic Models of Consumers
- Describe the General Models of Consumer Behavior
- Describe the Specific Models of Consumer Behavior
Certification
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
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An incentive for you to continue empowering yourself through lifelong learning
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