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Applied Psychology - Understanding Models of Consumer Behavior - Revised
Learn about consumer psychology and behavior, and better understand the process of how people make purchasing decisions.
Description
This course will first introduce you to the Models of Consumers. You will then study the different Models of Consumer Behavior, the Model of Consumer Buying, the Model of Industrial Buying, and the characteristics of buyers. The course will then discuss the eight stages of buying or 'buy phases'. You will learn that a buyer makes a decision with respect to the product/service choice, supplier choice, order quantity, delivery terms and times, service terms, and payment.
You will then study the four major components of the Howard Sheth model of consumer behavior, the four major components of Nicosia's model of Consumer Decision Process, the six main components of Bettman's Information Processing Model of Consumer Choice, and the five major components of Engel-Blackwell-Miniard Model of Consumer Behavior. This will give you a better understanding of how and why consumers behave as they do, and what factors may impact the buying decision process.
Every consumer approaches the marketplace differently. This Applied Psychology - Understanding Models of Consumer Behavior online course will teach you the essential consumer behavior models to help you identify and understand the different variables that could explain your consumers' behavior. This way, you will better understand and predict their buying behavior and process which will help you formulate better marketing programs and strategies. So check out the course and start creating effective marketing campaigns today!
Learning Outcomes
Having completed this course the learner will be able to:
- Describe the Basic Models of Consumers
- Describe the General Models of Consumer Behavior
- Describe the Specific Models of Consumer Behavior
Certification
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certification for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
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All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.
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