Applied Psychology - Understanding Models of Consumer Behavior - Revised
Learn through models of consumer behavior how consumer psychology affects the buyer decision process.
From studying Applied Psychology - Understanding Models of Consumer Behavior you will understand how models of consumer behavior show us how consumers approach the marketplace and how they each go through the buying decision process differently. Each consumer has a different psychological makeup and this impacts greatly on the final decision that each consumer makes.
In this course, you will be introduced to the four models of consumer behavior which researchers have identified. The course then describes in detail, the basic, general and specific models of consumer behavior. These models attempt to explain how and why consumers behave as they do and what factors may impact the buying decision process. The study of consumer behavior models help a marketer in identifying and understanding a wide range of variables that could explain consumer behavior. In this way these models help a marketer understand and predict buyer behavior, and they help the marketer formulate better marketing programs and strategies.
This course will be of great interest to all professionals in the area of marketing and psychology who would like to know more about consumer behavior models and their importance in creating effective marketing campaigns.
Having completed this course the learner will be able to:
- Describe the Basic Models of Consumers
- Describe the General Models of Consumer Behavior
- Describe the Specific Models of Consumer Behavior
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