Applied Psychology - Matching Marketing Strategies to Consumer Personalities
Learn how to match matching marketing strategies to consumer personalities with this free online course.Publisher: NPTEL
CertificationView course modules
The course will start by introducing you to the nature of personality in general. You will first learn about the differences between personality types and personality traits. You will then review the ideas of self-concept and self-image and see how these help shape each consumer's personality. Next, the course will introduce you to important theories of personality developed by professional psychologists, so that you can back up your practical knowledge with a solid theoretical base.
The course will then teach you how marketers can adapt these theories during the design, development and implementation of marketing strategies. This will involve clear and step-by-step lessons on the most important stages included in a professional process of marketing management. You will also be shown precisely how a consumer personality is researched, mapped, and actioned, so that you will finish the course with truly practical skills.
If you are an aspiring marketing professional who would like to learn more about consumer personality, this is the course for you. By the end of the course, you will have a stronger understanding of consumer behavior that will help you and your marketing team design more effective and efficient marketing strategies. This will be a real boost for your career. So why wait? Start your next learning journey, today.
Theories of Personality
Theories of Personality - Learning Outcomes
Theories of Consumer Personality I
Theories of Consumer Personality II
Theories of Personality and the study of Self-Image and Self-Concept
Theories of Personality - Lesson Summary
Having completed this course the learner will be able to:
- Define the meaning of consumer personality;
- Describe personality traits and personality types;
- Describe the meaning of self concept and self image;
- Describe consumer personality, self-concept and self-image and their implications for marketers.
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certificates for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.