Loading
Free Online Courses, Classes and Tutorials

Applied Psychology - Introduction to Consumer Behavior

Psychology
Free Course

Learn more about consumer behavior and decision-making.

  • Duration

    3-4 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Publisher

    NPTEL
Description Outcome Certification View course modules

The course Applied Psychology - Introduction to Consumer Behavior introduces the psychological processes behind the behavior of consumers and how they make their decisions. All consumers are similar in that they all have needs and wants, but all are different in that they have different consumption patterns and consumption behavior.

In this course you will learn about the nature and scope of consumer behavior, and how it evolved from other disciplines such as psychology and sociology into its own distinct field of study. You will then learn about the application of consumer behavior and how studying it helps marketers formulate appropriate marketing strategies for consumers and their environment. You will learn how the study of consumer behavior may be applied to segment the market, select the target market and position the product or service offering.

The course then introduces the very important area of consumer decision making, in particular, programmed decision making and non-programmed decision making. You will also learn how the study of consumer behavior has identified five buying roles and how the marketer needs to understand these roles so as to be able to frame suitable marketing strategies to target them.

This online course will be of great interest to all learners who have certified in Alison's Diploma in Psychology as it introduces practical applications of psychological processes in the area of consumer behavior. It will also be of great interest to marketers and professionals in the area of consumer marketing who would like to learn more about the psychology of consumer behavior.

Having completed this course the learner will be able to: - Define consumer behavior; - Describe the nature, scope and application of consumer behavior; - Describe the interdisciplinary nature of consumer behavior; - Define consumer decision-making; - List and describe the levels of consumer decision making; - List and describe buying roles; - Describe the consumer decision making process and its implications for a marketer.

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

Careers

Learner testimonial for this course

--- ---

-- --

Learner Outcomes:
View All Testimonials
New course

This Course has been revised!

For a more enjoyable learning experience, we recommend that you study the mobile-friendly republished version of this course.

Take me to revised course.
Notification

You have received a new notification

Click here to view them all