In this course, you will learn about alternative evaluation and how consumers can benefit from implementing evaluative criteria. Then, the course will teach you about the two type of consumer sets as well as the consumer decision rules used in the marketplace. The initial commitment by consumers as well as factors that determine how consumers will choose among different outlets will be covered.

Also, this course will also teach you about product and service consumption by consumers as well as the various consumer situations that may arise. Then, you will learn about the consumption effects and how it directly affects consumer satisfaction. Lastly, the concept of purchase-associated cognitive dissonance and the post-purchase behaviour of a consumer will be covered.

This course is important for learners who will like to understand how alternative evaluation and evaluative criteria can help a consumer in the marketplace. This course is also important when you want to learn how to deal with various consumer situations. Start this course now to learn about how a consumer chooses outlets and also the activities of a consumer which are classified as post-purchase behaviour.