Alternative Evaluation and Post-Purchase Behaviour

Name: Alternative Evaluation and Post-Purchase Behaviour
Availability: InStock
Rating: 3.6 (12 reviews)

Free online course on evaluative criteria, purchase-associated cognitive dissonance as well as post-purchase behaviour.

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Learning Outcomes

In this free course, you will learn how to:

Identify the two types of consumer sets and evaluation criteria
Discuss the compensatory and non-compensatory consumer decision rules
Discuss product and service consumption and consumption situation
Discuss brand loyalty and the factors that influence brand loyalty
Analyze alternative evaluation and its benefits to the consumers
State the initial commitment by consumers
Explain the relationship between brand choice and outlet choice
Outline the consumption effects on consumer satisfaction and the components of satisfaction
Recognize purchase-associated cognitive dissonance
Discuss compliant behaviour and marketer's response to complaints

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