Alternative Evaluation and Post-Purchase Behaviour
Free online course on evaluative criteria, purchase-associated cognitive dissonance as well as post-purchase behaviour.Publisher: NPTEL
CertificationView course modules
In this course, you will learn about alternative evaluation and how consumers can benefit from implementing evaluative criteria. Then, the course will teach you about the two type of consumer sets as well as the consumer decision rules used in the marketplace. The initial commitment by consumers as well as factors that determine how consumers will choose among different outlets will be covered.
Also, this course will also teach you about product and service consumption by consumers as well as the various consumer situations that may arise. Then, you will learn about the consumption effects and how it directly affects consumer satisfaction. Lastly, the concept of purchase-associated cognitive dissonance and the post-purchase behaviour of a consumer will be covered.
This course is important for learners who will like to understand how alternative evaluation and evaluative criteria can help a consumer in the marketplace. This course is also important when you want to learn how to deal with various consumer situations. Start this course now to learn about how a consumer chooses outlets and also the activities of a consumer which are classified as post-purchase behaviour.Start Course Now
Alternate Evaluation and Choice
Alternate Evaluation and Choice - Learning Outcomes
Alternate Evaluation I
Alternate Evaluation II
Alternate Evaluation III
Alternate Evaluation and Choice - Lesson Summary
Consumption and Post-Purchase Behaviour
Consumption and Post-Purchase Behaviour - Learning Outcomes
Post-Purchase and Consumption I
Post-Purchase and Consumption II
Consumption and Post-Purchase Behaviour - Lesson Summary
Having completed this course, you should be able to:
- Examine alternative evaluation and its benefits to the consumers.
- Identify the two types of consumer sets and evaluation criteria.
- Discuss the compensatory and non-compensatory consumer decision rules.
- Examine initial commitment by consumers.
- Examine the relationship between brand choice and outlet choice.
- Discuss product and service consumption and consumption situation.
- Examine the consumption effects on consumer satisfaction and the components of satisfaction.
- Examine purchase-associated cognitive dissonance.
- Discuss brand loyalty and the factors that influence brand loyalty.
- Discuss compliant behaviour and marketers response to complaints.
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