Free Online Course on Evaluation and Post-Purchase Behaviour | Alison

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Alternative Evaluation and Post-Purchase Behaviour

Free online course on evaluative criteria, purchase-associated cognitive dissonance as well as post-purchase behaviour.

Free Course
The free online alternative evaluation and post-purchase behaviour course will teach you about the evaluative criteria, types of consumer sets as well as the consumer decision rules used in the marketplace. You will also learn about product and service consumption by consumers, various consumer situations, how consumption effects will affect consumer satisfaction, as well as purchase-associated cognitive dissonance and post-purchase behaviour.
  • Duration

    3-4 Hours
  • Certification

  • Mobile Friendly

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In this course, you will learn about alternative evaluation and how consumers can benefit from implementing evaluative criteria. Then, the course will teach you about the two type of consumer sets as well as the consumer decision rules used in the marketplace. The initial commitment by consumers as well as factors that determine how consumers will choose among different outlets will be covered.

Also, this course will also teach you about product and service consumption by consumers as well as the various consumer situations that may arise. Then, you will learn about the consumption effects and how it directly affects consumer satisfaction. Lastly, the concept of purchase-associated cognitive dissonance and the post-purchase behaviour of a consumer will be covered.

This course is important for learners who will like to understand how alternative evaluation and evaluative criteria can help a consumer in the marketplace. This course is also important when you want to learn how to deal with various consumer situations. Start this course now to learn about how a consumer chooses outlets and also the activities of a consumer which are classified as post-purchase behaviour.

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Learning Outcomes

Having completed this course, you should be able to:

  • Examine alternative evaluation and its benefits to the consumers.
  • Identify the two types of consumer sets and evaluation criteria.
  • Discuss the compensatory and non-compensatory consumer decision rules.
  • Examine initial commitment by consumers.
  • Examine the relationship between brand choice and outlet choice.
  • Discuss product and service consumption and consumption situation.
  • Examine the consumption effects on consumer satisfaction and the components of satisfaction.
  • Examine purchase-associated cognitive dissonance.
  • Discuss brand loyalty and the factors that influence brand loyalty.
  • Discuss compliant behaviour and marketers response to complaints.


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

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All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.


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