Alternative Evaluation and Post-Purchase Behaviour

Name: Alternative Evaluation and Post-Purchase Behaviour
Availability: InStock
Rating: 3.6 (12 reviews)

Free online course on evaluative criteria, purchase-associated cognitive dissonance as well as post-purchase behaviour.

Certificate

Published by

Saved For Later

Confident you have the skills to certify without completing the course content?

Learning Outcomes

In this free course, you will learn how to:

Identify the two types of consumer sets and evaluation criteria
Discuss the compensatory and non-compensatory consumer decision rules
Discuss product and service consumption and consumption situation
Discuss brand loyalty and the factors that influence brand loyalty
Analyze alternative evaluation and its benefits to the consumers
State the initial commitment by consumers
Explain the relationship between brand choice and outlet choice
Outline the consumption effects on consumer satisfaction and the components of satisfaction
Recognize purchase-associated cognitive dissonance
Discuss compliant behaviour and marketer's response to complaints

Published by

Positive learner ratings

Learners Courses

Earn credentials that matter: Anyone can say they’re learning. A CPD-accredited Alison Certificate proves you followed through.
Get an edge over others: Add your Certificate to your CV, LinkedIn, and Alison Profile to strengthen job applications and promotion opportunities.
Show you’re serious about growth: A Certificate signals initiative, commitment, and a willingness to keep learning; qualities employers actively look for.