Advertising Your Business Online

In the free online course Advertising Your Business Online you will learn about the different options available for advertising businesses online. You will learn about ways in which online advertising can be used to promote a business and reach a wider audience compared with traditional advertising approaches. Advertising online can help your business reach new customers and increase brand awareness.

The course begins by introducing you to the process of social advertising. You will learn how using social networks for advertising can be an effective and relatively cheap way to market your business. You will learn different rules that need to be followed when conducting social advertising. You will be introduced to suitable social advertising platforms that you can use to promote your business.

Next, you will learn about online display advertising. You will learn how to use online display advertising as part of your business’s advertising campaign. You will learn about a number of different approaches that you can take which all have different areas that need to be considered before deciding the best approach for you.

Finally, you will be introduced to the process of search engine optimization (SEO). You will learn how to use search engine optimization to maximize the number of relevant visitors to your website. You will also learn about many pitfalls and barriers that are involved with search engine optimization. You will learn how to test how effective search engine optimization has been in promoting your website.

This free course will be of great interest to business professionals, entrepreneurs, and anyone who wants to start advertising their business online.