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Advertising Your Business Online

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Advertising Your Business Online
  • Description
  • Outcome
  • Certification
  • Advertising Your Business Online is a course that will teach you about the different options available for advertising businesses online. You will learn about ways in which online advertising can be used to promote a business and reach a wider audience compared with traditional advertising approaches. Advertising online can help your business reach new customers and increase brand awareness.

    The course begins by introducing you to the process of social advertising. You will learn how using social networks for advertising can be an effective and relatively cheap way to market your business. You will learn different rules that need to be followed when conducting social advertising. You will be introduced to suitable social advertising platforms that you can use to promote your business.

    Next, you will learn about online display advertising. You will learn how to use online display advertising as part of your business’s advertising campaign. You will learn about a number of different approaches that you can take which all have different areas that need to be considered before deciding the best approach for you.

    Finally, you will be introduced to the process of search engine optimization (SEO). You will learn how to use search engine optimization to maximize the number of relevant visitors to your website. You will also learn about many pitfalls and barriers that are involved with search engine optimization. You will learn how to test how effective search engine optimization has been in promoting your website.

    This course will be of great interest to business professionals, entrepreneurs, and anyone who wants to start advertising their business online.

  • Having completed this course you will be able to: - Describe what is meant by social advertising. - Discuss the rules of social advertising. - Discuss different social advertising platforms and what they offer. - Discuss the key concepts of online display advertising. - Describe different approaches to online display advertising. - Discuss considerations that need to be made before conducting online display advertising. - Describe the process of search engine optimization. - Discuss best practices, pitfalls and barriers for search engine optimization. - Describe ways in which to implement search engine optimization. - and discuss ways in which to test the effectiveness of search engine optimization.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to celebrate and share your success. It is:

    • Ideal to include with CVs, job applications and portfolios
    • A way to show your ability to learn and achieve high results

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