Free Course - Online Advertising and Marketing | Alison
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Advertising Your Business Online

Learn how to promote your business online to reach new customers and raise brand awareness with this advertising course.

Digital Marketing
Free Course
This free online marketing course teaches you how to reach your audience through display ads and promoted tweets that showcase your profile, products, or services directly to your customers. In this course you will learn that social advertising is any form of advertising where you pay a social media company to display your content, how to use social advertising effectively, and how to purchase social advertising of your own.

Description

Modules

Outcome

Certification

View course modules

Description

An online advertisement can promote a business and reach a wide audience effectively while spending far less than with traditional advertising approaches. This course will first introduce you to the process of social advertising and its objectives. You will learn about the different rules to follow for a successful social advertising campaign as well as take a look at the different social advertising platforms and the types of advertising they offer.

Next, you will learn about the key concepts of online display advertising and how to use online display advertising as part of your business's advertising campaign. You will learn about a number of different approaches including their pros and cons before deciding on the best one. Finally, you will be introduced to search engine optimization (SEO) and learn about its best practices, pitfalls, and barriers. Here, you will learn how to implement SEO and test its effectiveness in promoting your website.

Social advertising can help you target people in very specific demographics who might not even stumble across your profile or website without it. This course will be of great interest to business professionals, entrepreneurs, and anyone who wants to start advertising their business online. It will also be valuable to those who are working in the SEO and advertising industry. So, start the course now and learn how to increase your visibility on social media today!

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Learning Outcomes

Having completed this course you will be able to: - Describe what is meant by social advertising. - Discuss the rules of social advertising. - Discuss different social advertising platforms and what they offer. - Discuss the key concepts of online display advertising. - Describe different approaches to online display advertising. - Discuss considerations that need to be made before conducting online display advertising. - Describe the process of search engine optimization. - Discuss best practices, pitfalls and barriers for search engine optimization. - Describe ways in which to implement search engine optimization. - and discuss ways in which to test the effectiveness of search engine optimization.

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.

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