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Building an Online Business

  • Description
  • Outcome
  • Certification
  • Building an effective online presence is critical for growing your business as it gives your company access to thousands or millions of local, national or international customers who are searching, interacting, sharing and shopping online. In this course you will learn why you must get your business up and running on the Web using e-commerce sites, review sites and social networks. You will also learn that having a Website which is easy to navigate, is informative, and has a good domain name, the right design template and memorable Web copy will help your business stand out from the competition. The course discusses why it is important to have a presence on the mobile Web and how to attract your target audience using tools like Google AdWords. This course will be of great interest to all business owners who are thinking of setting up a Website for their business but are uncertain of how to go about doing it. It will also be beneficial to any company or organisation that wants their existing Website to be more effective at attracting potential customers.

  • Learning outcomes
    - How the internet will help your business to attract customers and encourage growth;
    - Creating effective design;
    - Getting your website found on Google search;
    - Getting your website to show up in a local search;
    - How a mobile website is important;
    - Learn about Google Analytics;

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Building an Online Business
  • Free

  • 1-2 Hours

  • Google

  • Assessment

  • Certification

  • 50 Pts

Modules List( 2 )
  • GETTING YOUR BUSINESS ONLINE
  • Module
    1
    Getting Your Business Online
    • In this module learn about getting your business online.
    • Why does being online matter?
    • Why your business needs a website
    • How to create your website and make it look good
    • How your website is found on Google
    • How to connect with local customers online
    • How to build a community of loyal fans
    • Serve on-the-go customers via mobile phones
    • Understand what works through measurement
  • END OF COURSE ASSESSMENT
  • Module
    2
    Getting Your Business Online Assessment
    • You must score 80% or more to pass this assessment.
    • Getting Your Business Online Assessment
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