

Skyler's Social Savvy LA digital marketing agency provides a variety of online courses, including Instagram, TikTok and Pinterest marketing.
Skyler has a passion for helping people handle everything from content creation and caption writing to targeted traffic and rebranding. He also helps large and small businesses grow their brands through social media platforms like Instagram, TikTok, Facebook, Twitter and Pinterest.

By the end of this course, you will be able to:
- Explain how to create an appealing TikTok bio and optimize your profile
- State the benefits of making a ‘creator’ account on the app
- Outline the role of TikTok’s navigation systems and algorithms in brand marketing
- Identify the best methods for selecting and finding niche trends on the platform
- Explain how to utilize TikTok analytics, engagement and marketing tools for business growth
- Relate the importance of influencer marketing in brand visibility and business expansion

Having completed this topic, you will be able to:
- Create a professional profile having a name and username that is search engine optimised
- Discuss the necessity of adding an 'call to action' and links to a bio on Instagram
- Distinguish between sourced content and created content
- State the correct way of using hashtags and the importance of scheduling your postings
- Outline the different ways to dominate Instagram stories and keep your followers engaged
- Evaluate your post analytics
- Summarise how the number of shares on a post can help you decide the type and style of the next post that will engage new users
- Explain the process involved in growing your followers organically
- Define Influencer marketing and how it can help reach out to your targeted audience with good ROI
- Analyse giveaways as the fastest form of growing followers






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Continuing Professional Development, or CPD, is the process of continually developing or maintaining your professional skills. CPD helps individuals focus on how they can become a more competent and effective professional. Due to our rigorous publishing review process, courses on Alison are now being accredited by CPD UK, an independent organisation. Accredited CPD training means the learning activity has reached the required Continuing Professional Development standards and benchmarks, and the learning value has been scrutinised to ensure integrity and quality. This CPD Certification Service provides recognised independent CPD accreditation compatible with global CPD requirements. This means a certificate from a course on Alison can now be used as part of your CPD requirements (please check with your organisation’s guidelines). You can find out more about Alison accreditation here.
Users can pay a nominal fee to automatically download Digital Certificates or purchase paper or framed Certificates that are shipped via mail. For a more detailed list of the costs, visit the Shop page.












