Gain a better understanding of business growth strategies, international marketing, and product evaluation.

Business growth strategy is a stage where a business reaches the point of expansion and is searching for additional options to generate more profit. This course will first introduce you to the four-phase growth model. You will study different growth strategies as well as look into growth and management mistakes. You will also study international market development, examine the opportunities and problems associated with it, and overview international marketing plans.

Innovation is an idea or product development that is new to the sponsoring organization. This share of the market penetration strategy will introduce you to different sources of innovation. You will learn how to add to products or services and study different types of existing products such as durable goods, non-durable goods, controlled goods, and special new products, to name a few. You will also look into the different methods of evaluating new products including laboratory tests, expert evaluations, and customer evaluations.

Having worked hard to create a business, many entrepreneurs and businesses find it a struggle to grow another company. Upon the completion of this course, you will have learned different growth strategies to help your small business reach its full potential along with the key factors involved in international business. You will also have gained a much stronger understanding of globalization, its effects in developing countries, and Hofstede's Five Cultural Dimensions. Check out this course and learn how to grow your business profitably, today!