This free online course will teach you how to use digital channels to advertise products and create brand awareness.

Digital marketing involves the use of electronic devices to deliver promotional messaging and track its effectiveness. It enables business and product owners to market their business brands and products to potential customers. For specific reasons, the majority of customers today prefer to search for products digitally rather than physically visiting brick-and-mortar stores. Marketers can collect valuable insights into targeted customers’ behaviour by properly implementing the broad systems of digital marketing channels such as social media, search engines, websites and more. Digital marketing if done well can be a valuable asset to the growth of your business because it allows you to establish an authoritative online presence. In this course, we’ll teach you the concept of digital marketing, how to reach potential customers, gain valuable insights into targeted customers' behaviour, and engage with your customers. We kick off by exploring the history and evolution of digital marketing over the years and examining the marketing models in digital marketing.

Next, we’ll teach you the concept of growth hacking, its strategies and how to use them to attract customers while growing your business on a budget. You will learn who a growth hacker is and their tasks in growth hacking. It’s one thing to reach your potential customers and it is another to engage and keep them. We’ll teach you how to come up with strategies to turn cold prospects into dedicated customers of your brand and have a better engagement with them. Furthermore, we'll show you the stages of the customer journey and the difference between an advocate and a brand promoter. Additionally, you’ll understand the importance of content in digital marketing and the essential elements that are necessary to maintain the quality of the content as well as how to assess the value of content and effectively market it.

Relevant keywords and phrases are an important factor in increasing traffic to websites. We will examine Search Engine Optimisation (SEO), which happens to be a crucial aspect of digital marketing. Keywords make your content, brand and product stand out and easy to find on search engines like Google and Bing. We’ll provide you with some insightful tips on competitor research, keyword research, E-A-T (Expertise, Authoritativeness, and Trustworthiness) content and more. We show you how to use social media including e-mail for effective digital marketing. Any brand can use digital marketing to reach out to specific customers and it can also catapult careers of all kinds. This course is designed for all learners including business owners and marketers. Thus, if you have a brand or product to promote or you want to improve your marketing skills as a marketer, enrol and start this course for free!