August 27, 2017: Alison launches new course - Hubspot Academy Inbound Certification Course Part 2

Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, and search engine optimisation. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business. Alison has partnered with Hubspot, a leader in the science of inbound marketing, to bring this second in a series of courses on the subject.

This course will teach the learner about the techniques that realise the optimum results in inbound marketing including emails, calls-to-action, and their relationship to conversion rates and best practices for inbound marketing.

Anyone with an interest in digital marketing, strategy and methodology will be interested in this course. Sales and marketing professionals and those wanting to learn the profession as well as honing their skills will be interested in this course. Head of Sales at Alison John Murray said, “In the fast-paced environment we operate, it is absolutely essential for sales and marketing professionals to develop focused and strategic campaigns. This course will show how Hubspot can provide the tools you need to launch effective marketing campaigns.”

This Hubspot Academy Inbound Certification Course Part 2 course is the second in a series following on from Hubspot Academy Inbound Certification Course Part 1.