Marketing is a crucial function in any business organisation. It considers customer perceptions and utilises data to make intelligent and insightful business decisions. Preparing a marketing environmental analysis is important in understanding the local, national or international forces that might affect your small business. Because these factors are outside your control, we will investigate how you can devise a marketing strategy to take advantage of present opportunities while minimising threats. We will explore macro-environmental analysis focusing on âPolitical, Economic, Social, Technological, Legal and Environmentalâ (PESTLE) analysis and consumer and stakeholder analysis.
This course will help you analyse key marketing concepts and principles of marketing. These are required to critically plan for industry and market analysis, enterprise value chain analysis, competitor analysis, âStrengths, Weaknesses, Opportunities and Threatsâ (Gap SWOT) analysis, TOWS analysis, building conversion strategies and risk analysis. In addition, we will examine how to develop and implement a marketing plan. We will explore segmentation, value proposition, target market, promotion, brand advertising, business development and customer relationship marketing.
The key to successful planning and execution of marketing plans and objectives lies in building a team of marketing professionals skilled in marketing, the marketplace and the market offering. We will investigate the roles of marketing experts in developing key strategies to attract customers, build brands and run a profitable campaign. Marketing is a collection of skills that transcend the business world and can be applied to any career. Upon completing this course, you will gain more decisive foundational insights into marketing concepts that can help your organisation succeed in the modern world of marketing. In addition, knowledge of the fundamental values that connect people, brands and businesses will significantly boost your marketing skills. Enrol in this course today.
In This Free Course, You Will Learn How To
View All Learning Outcomes View Less All Alison courses are free to enrol study and complete. To successfully complete this course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world.
Your Alison is:
- Ideal for sharing with potential employers
- Great for your CV, professional social media profiles and job applications.
- An indication of your commitment to continuously learn, upskill & achieve high results.
- An incentive for you to continue empowering yourself through lifelong learning.
Alison offers 3 types of Diplomas for completed Diploma courses:
- Digital : a downloadable in PDF format immediately available to you when you complete your purchase.
- : a physical version of your officially branded and security-marked , posted to you with FREE shipping.
- Framed : a physical version of your officially branded and security marked in a stylish frame, posted to you with FREE shipping.
All s are available to purchase through the Alison Shop. For more information on purchasing Alison , please visit our FAQs. If you decide not to purchase your Alison , you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Account Settings. For more details on our pricing, please visit our Pricing Page
Knowledge & Skills You Will Learn
