In this module you will be introduced to analysis strategies for management. You will learn about different tools that can be used when analyzing a management strategy, as well methods of internal analysis. In particular, you will be introduced to the meanings of the acronyms SWOT and VIRO, who are stakeholders, and what are core competencies.

In this module you will continue to learn how to analyse a management strategy. In particular, this module will focus on external, network, and social needs analyses. You will learn the meaning of the acronym PESTEL, the difference between upstream and downstream markets, the meaning of industry, and the top three ethical concerns of social network analysis.

In this module you will be introduced to the different kinds of managers, the meaning of strategy, and about strategic management. Furthermore, you will learn about different kinds of strategy such as differentiation, focus strategy, or customer intimacy strategy.

In this module you will be introduced to management by objectives (or MBO). You will learn about different internal factors to consider when creating a management strategy, particularly how to use the balanced scorecard to group goals, objectives, and metrics in different areas of an organization such as finances. You will also learn about organizational control, corrective action, and operational controls.