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International Marketing and Supply Chain Management

International Marketing and Supply Chain Management

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3

Modules

15

Topics

3-4

hours

strategies and orientations involved in international marketing and supply chain management.
Module 1
International Marketing
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In this module on International Marketing, you will learn about the reasons for international market segmentation and global positioning strategies. You will also learn about product strategies and the main drivers affecting global pricing.
International Marketing - Learning Outcomes
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International Marketing
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Product Strategies and Adaptations
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Global Firm Success Strategies
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Marketing Orientations
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Estimation of Market Demand
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International Marketing - Lesson Summary
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Module 2
Supply Chain Management
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In this module on supply chain management, you will learn about international research survey methods and manufacturing strategies. You will also learn about the advantages of global sourcing and international human resource management.
Supply Chain Management - Learning Outcomes
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International Research Survey Methods
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Global Supply Chain Management
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Global Sourcing and Production Strategy
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International Human Resource Management
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Recruitment and Training
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Supply Chain Management - Lesson Summary
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course assessment: International Marketing and Supply Chain Management
Module 3
Course assessment
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International Marketing and Supply Chain Management - Course Assessment
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