Explore the fundamentals of graphic design in this concise, beginner-focused course. You’ll start by understanding the importance of design, the difference between art and design, and the concept of design literacy. The course then delves into the history of design, covering major movements such as Arts and Crafts, Bauhaus, Dada, Modernism, Postmodernism, and the digital era, illustrating how these periods have influenced contemporary visual communication.
Next, you’ll learn about the core elements of design: point, line, shape, colour, tone, and imagery, as well as the principles that guide effective composition, including Gestalt, perception, balance, and composition. The course also walks you through the design process, from defining a brief and researching to developing ideas and implementation, with examples of famous designs to illustrate key concepts.
Finally, the course looks ahead to the future of design, examining topics such as accessibility, sustainability, AI, ethics, and the evolving gig economy. Whether you wish to pursue design as a career or gain a deeper understanding of this fascinating field, by the end, you’ll have a solid theoretical foundation in visual design, equipping you to appreciate, analyse, and discuss design with confidence.
What You Will Learn In This Free Course
View All Learning Outcomes View Less All Alison courses are free to enrol, study, and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment.
Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world.
Your Alison certificate is:
- Ideal for sharing with potential employers.
- Great for your CV, professional social media profiles, and job applications.
- An indication of your commitment to continuously learn, upskill, and achieve high results.
- An incentive for you to continue empowering yourself through lifelong learning.
Alison offers 2 types of Certificate for completed Certificate courses:
- Digital Certificate: a downloadable Certificate in PDF format immediately available to you when you complete your purchase.
- Physical Certificate: a physical version of your officially branded and security-marked Certificate
All Certificate are available to purchase through the Alison Shop. For more information on purchasing Alison Certificate, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Account Settings.