Diploma in Marketing Management

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Modules

Topics

6-10

hours

Diploma in Marketing Management - Course Resources
Module 1
Introduction to Marketing
Resources available

In this module you will be introduced to the process of marketing. You will learn how the marketing process operates and be introduced to core marketing concepts. You will also be presented with real-world examples of good and bad marketing practice.

Learning Outcomes

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Defining Marketing

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Core Concepts in Marketing

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Case Studies

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Lesson Summary

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Module 2
Marketing in the Modern World
Resources available

In this module you will learn about the marketing of services and how it differs from the marketing of physical goods. You will learn about how marketing theory has changed drastically over the years to what it is today. You will also learn about current limitations and criticisms of marketing theory.

Learning Outcomes

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Marketing of Services

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Evolution of Marketing

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Contemporary Issues in Modern Marketing Practices

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Lesson Summary

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Module 3
Competitor Analysis Introduction
Resources available

In this module you will be introduced to important features of competitor analysis. You will learn about the objectives of marketing and how they fit into a company’s overall objectives. You will learn about the strategy behind marketing, core business processes and core competency.

Learning Outcomes

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Introduction to Competitor Analysis

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Marketing Objectives

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Strategy and Core Competency

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Lesson Summary

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Module 4
PESTEL Framework and Competitive Analysis
Resources available

In this module you will be introduced to the PESTEL framework and how its factors can affect the way a company does business. You will also be introduced to SWOT analysis and how it is used in business. You will learn about analysing your competitors and customers in order to help your business.

Learning Outcomes

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PESTEL Framework

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Competitive Analysis

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Case Study

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Lesson Summary

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Module 5
Diploma in Marketing Management - First Assessment
Resources available

You must score 80% or more to pass this assessment.

Diploma in Marketing Management - First Assessment

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Module 6
The Marketing Information System
Resources available

In this module you will be introduced to the marketing information system and its importance for marketing decision makers. You will learn about the essential components that make up a marketing information system.

Learning Outcomes

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Introduction to Marketing Information System

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Components of a Marketing Information System

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Lesson Summary

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Module 7
Marketing Research
Resources available

In this module you will learn about different aspects of the marketing research process. You will learn about marketing decision problems and marketing research problems and how they fit into the marketing research process. You will also learn about different types of marketing research. You will learn about exploratory research methods and techniques that can be used in order to help you gain an understanding of issues.

Learning Outcomes

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Marketing Research Process

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MDP and MRP

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Exploratory Research - Part 1

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Exploratory Research - Part 2

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Lesson Summary

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Module 8
Marketing Research
Resources available

In this module, you will be introduced to causal research and its different features. You will also learn about different forms of experimental design and statistical design. You will learn how measurement is used in marketing research. You will how scaling works and be introduced to different types of scaling.

Learning Outcomes

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Causal Research

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Measurement and Scaling

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Lesson Summary

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Module 9
Sampling Methods
Resources available

In this module, you will first learn about how questionnaires are used for obtaining information. You will then be introduced to the process of sampling. You will learn about the features of different sampling techniques.

Learning Outcomes

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Questionnaire and Sampling

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Sampling Techniques

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Lesson Summary

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Module 10
Data Analysis
Resources available

In this module, you will learn about the process for data collection, preparation and analysis for marketing research. You will learn about how data is collected and prepared in order to be ready for analysis. You will learn about hypothesis testing and it’s use in marketing research. You will learn about different methods of data analysis.

Learning Outcomes

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Data Collection, Preparation and Analysis

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Multivariate Data Analysis

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Lesson Summary

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Module 11
Diploma in Marketing Management - Second Assessment
Resources available

You must score 80% or more to pass this assessment.

Diploma in Marketing Management - Second Assessment

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end of course assessment
Module 12
Diploma in Marketing Management - Final Assessment
Resources available

You must score 80% or more to pass this assessment.

Diploma in Marketing Management - Final Assessment

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Stay updated with Alison

Diploma in Marketing Management

Introduction to Marketing

Learning Outcomes

Defining Marketing

Core Concepts in Marketing

Case Studies

Lesson Summary

Marketing in the Modern World

Learning Outcomes

Marketing of Services

Evolution of Marketing

Contemporary Issues in Modern Marketing Practices

Lesson Summary

Competitor Analysis Introduction

Learning Outcomes

Introduction to Competitor Analysis

Marketing Objectives

Strategy and Core Competency

Lesson Summary

PESTEL Framework and Competitive Analysis

Learning Outcomes

PESTEL Framework

Competitive Analysis

Case Study

Lesson Summary

Diploma in Marketing Management - First Assessment

Diploma in Marketing Management - First Assessment

The Marketing Information System

Learning Outcomes

Introduction to Marketing Information System

Components of a Marketing Information System

Lesson Summary

Marketing Research

Learning Outcomes

Marketing Research Process

MDP and MRP

Exploratory Research - Part 1

Exploratory Research - Part 2

Lesson Summary

Marketing Research

Learning Outcomes

Causal Research

Measurement and Scaling

Lesson Summary

Sampling Methods

Learning Outcomes

Questionnaire and Sampling

Sampling Techniques

Lesson Summary

Data Analysis

Learning Outcomes

Data Collection, Preparation and Analysis

Multivariate Data Analysis

Lesson Summary

Diploma in Marketing Management - Second Assessment

Diploma in Marketing Management - Second Assessment

end of course assessment

Diploma in Marketing Management - Final Assessment

Diploma in Marketing Management - Final Assessment

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