Gain a broad overview of marketing and marketing management by studying the course Diploma in Marketing Management. It also discusses ways to capture marketing insights in order to aid marketers in making decisions about their products or services.
The course begins by introducing you to the process of marketing and core marketing concepts. You will learn about the marketing of products and services and how they differ. You will also learn about the theory behind modern marketing and how it has evolved over the years. Next, you will be introduced to competitor analysis and its important features. You will learn about marketing objectives, strategies, PESTEL framework, SWOT analysis and how they can be used in marketing.This course will also teach you the ways of doing competition and customer analyses.
Next, you will be introduced to the marketing information system and its essential components and how it is used by marketers. You will also learn about the marketing research process, different types of marketing research and how it is used to capture marketing insights.
Finally, you will learn different ways in which marketing research can be approached. You will learn about measurement, scaling and how they are used in marketing research. You will also get introduced to the process of sampling and the features of different sampling techniques. You will also learn how data is collected and prepared in order to be ready for analysis and data analysis methods.
Having completed this course you will be able to: - Define the process and function of marketing; - Describe how the marketing process works; - Discuss core marketing concepts; - Discuss examples of good and bad marketing; - Discuss how marketing of services differs from marketing of goods; - Discuss how marketing theory has evolved up until today; - Discuss limitations and criticisms of marketing theory; - Discuss important features of competitor analysis; - Describe the objectives of marketing; - Describe ways to analyse a company’s marketing strategy; - Discuss different strategies for marketing; - Discuss the different factors of the PESTEL framework; - Discuss SWOT Analysis; - Describe what is involved in competitive analysis; - Define a marketing information system; - Describe the components of a marketing information system; - Describe the marketing research process; - Describe the Marketing Decision Problem; - Describe the Marketing Research Problem; - Discuss different types of marketing research; - and discuss exploratory research methods and techniques.
All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive to you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certification for completed Diploma courses:
Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma that is posted to you (with FREE standard shipping worldwide)
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame that is posted to you (with FREE standard shipping worldwide)
All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.