Learning Outcomes

In this free course, you will learn how to:

• Define the process and function of marketing
• Explain the key marketing concepts
• Contrast and compare how marketing of services differs from marketing of goods
• Discuss how marketing theory has evolved
• Recognize the limitations and criticisms of marketing theory
• Discuss important features of competitor analysis
• Identify the objectives of marketing
• Describe ways to analyse a company's marketing strategy
• Discuss different marketing strategies
• List examples of;exploratory research methods and techniques