Diploma in Marketing Management

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Modules

Topics

6-10

hours

learn about marketing management and modern marketing research techniques with this free marketing management course.
Module 1
Introduction To Marketing
Resources available

In this module you will learn about the process of marketing. You will learn how the marketing process operates and be introduced to core marketing concepts. You will also be presented with real-world examples of good and bad marketing practice.

Introduction to Marketing - Learning Outcomes

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Defining Marketing

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Core Concepts in Marketing

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Case Studies

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Introduction to Marketing - Lesson Summary

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Module 2
Marketing In The Modern World
Resources available

In this module you will learn about the marketing of services and how it differs from the marketing of physical goods. You will learn about how marketing theory has changed drastically over the years to what it is today. You will also learn about current limitations and criticisms of marketing theory.

Marketing in the Modern World - Learning Outcomes

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Marketing of Services

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Evolution of Marketing

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Contemporary Issues in Modern Marketing Practices

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Marketing in the Modern World - Lesson Summary

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Module 3
Competitor Analysis Introduction
Resources available

In this module you will learn about important features of competitor analysis. You will learn about the objectives of marketing and how they fit into a company’s overall objectives. You will learn about the strategy behind marketing, core business processes and core competency.

Competitor Analysis Introduction - Learning Outcomes

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Introduction to Competitor Analysis

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Marketing Objectives

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Strategy and Core Competency

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Competitor Analysis Introduction - Lesson Summary

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Module 4
PESTEL Framework And Competitive Analysis
Resources available

In this module you will learn about the PESTEL framework and how its factors can affect the way a company does business. You will also be introduced to SWOT analysis and how it is used in business. You will learn about analysing your competitors and customers in order to help your business.

PESTEL Framework and Competitive Analysis - Learning Outcomes

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PESTEL Framework

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Competitive Analysis

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Case Study

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PESTEL Framework and Competitive Analysis - Lesson Summary

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Module 5
Diploma in Marketing Management - First Assessment
Resources available

You must score 80% or more to pass this assessment.

Diploma in Marketing Management - First Assessment

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Module 6
The Marketing Information System
Resources available

In this module you will learn about the marketing information system and its importance for marketing decision makers. You will learn about the essential components that make up a marketing information system.

The Marketing Information System - Learning Outcomes

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Introduction to Marketing Information System

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Components of a Marketing Information System

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Marketing Information System - Lesson Summary

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Module 7
Marketing Research
Resources available

In this module you will learn about different aspects of the marketing research process. You will learn about marketing decision problems and marketing research problems and how they fit into the marketing research process. You will also learn about different types of marketing research. You will learn about exploratory research methods and techniques that can be used in order to help you gain an understanding of issues.

Marketing Research - Learning Outcomes

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Marketing Research Process

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MDP and MRP

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Exploratory Research - Part 1

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Exploratory Research - Part 2

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Marketing Research - Lesson Summary

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Module 8
Marketing Research II
Resources available

In this module, you will be introduced to causal research and its different features. You will also learn about different forms of experimental design and statistical design. You will learn how measurement is used in marketing research. You will how scaling works and be introduced to different types of scaling.

Marketing Research II - Learning Outcomes

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Causal Research

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Measurement and Scaling

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Marketing Research II - Lesson Summary

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Module 9
Sampling Methods
Resources available

In this module, you will first learn about how questionnaires are used for obtaining information. You will then be introduced to the process of sampling. You will learn about the features of different sampling techniques.

Sampling Methods - Learning Outcomes

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Questionnaire and Sampling

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Sampling Techniques

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Sampling Methods - Lesson Summary

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Module 10
Data Analysis
Resources available

In this module, you will learn about the process for data collection, preparation and analysis for marketing research. You will learn about how data is collected and prepared in order to be ready for analysis. You will learn about hypothesis testing and it’s use in marketing research. You will learn about different methods of data analysis.

Data Analysis - Learning Outcomes

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Data Collection, Preparation and Analysis

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Multivariate Data Analysis

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Data Analysis - Lesson Summary

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Module 11
Diploma in Marketing Management - Second Assessment
Resources available

You must score 80% or more to pass this assessment.

Diploma in Marketing Management - Second Assessment

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Resource Files
course assessment: Diploma in Marketing Management
Module 12
Course assessment
Resources available

Diploma in Marketing Management - Final Assessment

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Diploma in Marketing Management

learn about marketing management and modern marketing research techniques with this free marketing management course.

Introduction To Marketing

Introduction to Marketing - Learning Outcomes

Defining Marketing

Core Concepts in Marketing

Case Studies

Introduction to Marketing - Lesson Summary

Marketing In The Modern World

Marketing in the Modern World - Learning Outcomes

Marketing of Services

Evolution of Marketing

Contemporary Issues in Modern Marketing Practices

Marketing in the Modern World - Lesson Summary

Competitor Analysis Introduction

Competitor Analysis Introduction - Learning Outcomes

Introduction to Competitor Analysis

Marketing Objectives

Strategy and Core Competency

Competitor Analysis Introduction - Lesson Summary

PESTEL Framework And Competitive Analysis

PESTEL Framework and Competitive Analysis - Learning Outcomes

PESTEL Framework

Competitive Analysis

Case Study

PESTEL Framework and Competitive Analysis - Lesson Summary

Diploma in Marketing Management - First Assessment

Diploma in Marketing Management - First Assessment

The Marketing Information System

The Marketing Information System - Learning Outcomes

Introduction to Marketing Information System

Components of a Marketing Information System

Marketing Information System - Lesson Summary

Marketing Research

Marketing Research - Learning Outcomes

Marketing Research Process

MDP and MRP

Exploratory Research - Part 1

Exploratory Research - Part 2

Marketing Research - Lesson Summary

Marketing Research II

Marketing Research II - Learning Outcomes

Causal Research

Measurement and Scaling

Marketing Research II - Lesson Summary

Sampling Methods

Sampling Methods - Learning Outcomes

Questionnaire and Sampling

Sampling Techniques

Sampling Methods - Lesson Summary

Data Analysis

Data Analysis - Learning Outcomes

Data Collection, Preparation and Analysis

Multivariate Data Analysis

Data Analysis - Lesson Summary

Diploma in Marketing Management - Second Assessment

Diploma in Marketing Management - Second Assessment

course assessment: Diploma in Marketing Management

Course assessment

Diploma in Marketing Management - Final Assessment