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12
Modules
45
Topics
6-10
hours
Modules (12) Resources ()
learn about marketing management and modern marketing research techniques with this free marketing management course.
- Module 1
Introduction To Marketing
Resources availableIn this module you will learn about the process of marketing. You will learn how the marketing process operates and be introduced to core marketing concepts. You will also be presented with real-world examples of good and bad marketing practice.Introduction to Marketing - Learning Outcomes
Start TopicDefining Marketing
Start TopicCore Concepts in Marketing
Start TopicCase Studies
Start TopicIntroduction to Marketing - Lesson Summary
Start Topic - Module 2
Marketing In The Modern World
Resources availableIn this module you will learn about the marketing of services and how it differs from the marketing of physical goods. You will learn about how marketing theory has changed drastically over the years to what it is today. You will also learn about current limitations and criticisms of marketing theory.Marketing in the Modern World - Learning Outcomes
Start TopicMarketing of Services
Start TopicEvolution of Marketing
Start TopicContemporary Issues in Modern Marketing Practices
Start TopicMarketing in the Modern World - Lesson Summary
Start Topic - Module 3
Competitor Analysis Introduction
Resources availableIn this module you will learn about important features of competitor analysis. You will learn about the objectives of marketing and how they fit into a company’s overall objectives. You will learn about the strategy behind marketing, core business processes and core competency.Competitor Analysis Introduction - Learning Outcomes
Start TopicIntroduction to Competitor Analysis
Start TopicMarketing Objectives
Start TopicStrategy and Core Competency
Start TopicCompetitor Analysis Introduction - Lesson Summary
Start Topic - Module 4
PESTEL Framework And Competitive Analysis
Resources availableIn this module you will learn about the PESTEL framework and how its factors can affect the way a company does business. You will also be introduced to SWOT analysis and how it is used in business. You will learn about analysing your competitors and customers in order to help your business.PESTEL Framework and Competitive Analysis - Learning Outcomes
Start TopicPESTEL Framework
Start TopicCompetitive Analysis
Start TopicCase Study
Start TopicPESTEL Framework and Competitive Analysis - Lesson Summary
Start Topic - Module 5
Diploma in Marketing Management - First Assessment
Resources availableYou must score 80% or more to pass this assessment.Diploma in Marketing Management - First Assessment
Start Assessment - Module 6
The Marketing Information System
Resources availableIn this module you will learn about the marketing information system and its importance for marketing decision makers. You will learn about the essential components that make up a marketing information system.The Marketing Information System - Learning Outcomes
Start TopicIntroduction to Marketing Information System
Start TopicComponents of a Marketing Information System
Start TopicMarketing Information System - Lesson Summary
Start Topic - Module 7
Marketing Research
Resources availableIn this module you will learn about different aspects of the marketing research process. You will learn about marketing decision problems and marketing research problems and how they fit into the marketing research process. You will also learn about different types of marketing research. You will learn about exploratory research methods and techniques that can be used in order to help you gain an understanding of issues.Marketing Research - Learning Outcomes
Start TopicMarketing Research Process
Start TopicMDP and MRP
Start TopicExploratory Research - Part 1
Start TopicExploratory Research - Part 2
Start TopicMarketing Research - Lesson Summary
Start Topic - Module 8
Marketing Research II
Resources availableIn this module, you will be introduced to causal research and its different features. You will also learn about different forms of experimental design and statistical design. You will learn how measurement is used in marketing research. You will how scaling works and be introduced to different types of scaling.Marketing Research II - Learning Outcomes
Start TopicCausal Research
Start TopicMeasurement and Scaling
Start TopicMarketing Research II - Lesson Summary
Start Topic - Module 9
Sampling Methods
Resources availableIn this module, you will first learn about how questionnaires are used for obtaining information. You will then be introduced to the process of sampling. You will learn about the features of different sampling techniques.Sampling Methods - Learning Outcomes
Start TopicQuestionnaire and Sampling
Start TopicSampling Techniques
Start TopicSampling Methods - Lesson Summary
Start Topic - Module 10
Data Analysis
Resources availableIn this module, you will learn about the process for data collection, preparation and analysis for marketing research. You will learn about how data is collected and prepared in order to be ready for analysis. You will learn about hypothesis testing and it’s use in marketing research. You will learn about different methods of data analysis.Data Analysis - Learning Outcomes
Start TopicData Collection, Preparation and Analysis
Start TopicMultivariate Data Analysis
Start TopicData Analysis - Lesson Summary
Start Topic - Module 11
Diploma in Marketing Management - Second Assessment
Resources availableYou must score 80% or more to pass this assessment.Diploma in Marketing Management - Second Assessment
Start Assessment - Resource Files
course assessment: Diploma in Marketing Management
- Module 12
Course assessment
Resources available