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Understanding Your Customers to Drive Sales

Gain a better understanding of customer awareness, sales models, contemporary designs for complex products, and more.

Marketing Management
Free Course
This course features Tien Tzuo, a tech entrepreneur and Chief Strategy Officer with Salesforce.com. In this course, he will discuss the importance of moving a business' marketing strategy away from direct-marketing campaigns and towards online marketing. By the end of the course you will have a much stronger understanding of how the 21st-century customer learns about new products or services through online PR and online dialogues.
  • Duration

    1-2 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Publisher

    Stanford

Description

Outcome

Certification

View course modules

Description

Customer awareness is a process that helps entrepreneurs educate customers about their company, its performances, and the products or services their company delivers. A well-designed customer awareness program ensures better customer engagement and protects consumer welfare. This course will introduce you to effective strategies that will help create customer awareness. It will cover the topic of free trial product modes as well as teach you about contemporary design for complex products.

A sales model is a framework that defines an organization’s approach to selling. Common sales models for B2B companies include inbound sales, outbound sales, account-based sales, relationship-based or relational sales, and team sales. This course will introduce you to a sales model for the enterprise software industry. You will study events in the software industry and learn the importance of focusing on post-sales experiences. This course will also discuss the metrics-driven sales model and teach you how to face competition.

When designing a complex product, a business should create layers that allow customers to choose how complex the functionality of the product should be. This course will clearly explain the importance of this concept. Upon completion of this course, you will have gained a better understanding of how businesses in the modern marketplace can serve their customers better through a strong customer awareness strategy. So why wait? Check out your next course, today!

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Learning Outcomes

Learning outcomes: - Understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues; - Learn that when designing a complex product a business should create a layered product, that allow customers choose how complex the functionality of the product should be; - Understand why businesses must serve the customer by providing a free trial of the product;

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

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