Understanding Your Customers to Drive Sales | Alison

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Understanding Your Customers to Drive Sales

Gain a better understanding of customer awareness, sales models, contemporary designs for complex products, and more.

Marketing Management
Free Course
This free online sales course features Tien Tzuo, a tech entrepreneur and Chief Strategy Officer with Salesforce.com who will teach you how to understand your customers to to drive sales. In it, he discusses the importance of moving a business' marketing strategy away from direct-marketing campaigns towards online marketing, and how the 21st-century customer learns about new products or services through online PR and online dialogues.
  • Duration

    1.5-3 Hours
  • Certification

  • Publisher

  • Accreditation






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Customer awareness is a process that helps entrepreneurs educate customers about their company, its performances, and the products or services their company delivers. A well-designed customer awareness program ensures better customer engagement and protects consumer welfare. This course will introduce you to effective strategies that will help create customer awareness. It will cover the topic of free trial product modes as well as teach you about contemporary design for complex products.

A sales model is a framework that defines an organization’s approach to selling. Common sales models for B2B companies include inbound sales, outbound sales, account-based sales, relationship-based or relational sales, and team sales. This course will introduce you to a sales model for the enterprise software industry. You will study events in the software industry and learn the importance of focusing on post-sales experiences. This course will also discuss the metrics-driven sales model and teach you how to face competition.

When designing a complex product, a business should create layers that allow customers to choose how complex the functionality of the product should be. This course will clearly explain the importance of this concept. Upon completion of this course, you will have gained a better understanding of how businesses in the modern marketplace can serve their customers better through a strong customer awareness strategy. So why wait? Check out your next course, today!

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Learning Outcomes

Learning outcomes: - Understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues; - Learn that when designing a complex product a business should create a layered product, that allow customers choose how complex the functionality of the product should be; - Understand why businesses must serve the customer by providing a free trial of the product;


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