Understanding Your Customers to Drive Sales
Gain a better understanding of customer awareness, sales models, contemporary designs for complex products, and more.
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Customer awareness is a process that helps entrepreneurs educate customers about their company, its performances, and the products or services their company delivers. A well-designed customer awareness program ensures better customer engagement and protects consumer welfare. This course will introduce you to effective strategies that will help create customer awareness. It will cover the topic of free trial product modes as well as teach you about contemporary design for complex products.
A sales model is a framework that defines an organization’s approach to selling. Common sales models for B2B companies include inbound sales, outbound sales, account-based sales, relationship-based or relational sales, and team sales. This course will introduce you to a sales model for the enterprise software industry. You will study events in the software industry and learn the importance of focusing on post-sales experiences. This course will also discuss the metrics-driven sales model and teach you how to face competition.
When designing a complex product, a business should create layers that allow customers to choose how complex the functionality of the product should be. This course will clearly explain the importance of this concept. Upon completion of this course, you will have gained a better understanding of how businesses in the modern marketplace can serve their customers better through a strong customer awareness strategy. So why wait? Check out your next course, today!
Module 1: Understanding Your Customers to Drive Sales
Strategy for Creating Customer Awareness
Free Trial Product Model
Contemporary Design for Complex Products
Sales Model for the Enterprise Software Industry
Importance of Events in the Software Industry
Focusing on Post Sales Experience
Metrics Driven Sales Model
Facing Competition Creating a Barrier to Entry
Module 2: Understanding Your Customers Assessment
Learning outcomes: - Understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues; - Learn that when designing a complex product a business should create a layered product, that allow customers choose how complex the functionality of the product should be; - Understand why businesses must serve the customer by providing a free trial of the product;
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
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