Understanding Your Audience: Market Segmentation
Learn how to define the nature of markets, identify the types of markets, and analyze product differentiation and market segmentation.
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Knowing your market accurately and completely is a prerequisite for successful marketing. In this course three important concepts related to the topic of markets are presented: Defining the nature of markets, identifying the types of markets, and a discussion of product differentiation and market segmentation.
This course will be of great interest to marketing and business professionals who wish to refresh the basics of marketing and to learners who are interested in business and wish to have a greater knowledge and understanding of the role marketing plays in the modern business world.
After completing this course the learner will be able to: - Understand the role of the market in the exchange process. - Distinguish between the basic kinds of markets. - Appreciate the differences between the undifferentiated and segmental approach toward markets. - Understand the various bases for market segmentation. - Translate segmentation concepts into the activity of selecting a target market.
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