Audience Analysis | Market Segmentation | Alison
Loading

Understanding Your Audience: Market Segmentation

Learn how to define the nature and types of markets as well as analyze product differentiation and market segmentation.

Marketing Management
Free Course
This free online marketing course will teach you about how you can best understand your audience through market segmentation. Accurately understanding the market that your business exists within is a prerequisite for successful marketing. In this course, you will study three important concepts related to the markets, delve into the different types of markets, learn how to approach the market, study product differentiation, and more.

Description

Modules

Outcome

Certification

View course modules

Description

This course begins by defining the market viewed from many different perspectives. You will look into the components of a market and study the criteria which must be filled in order to represent a valid one. You will study the most salient economic forces that characterize a market which include supply, demand, competition, and government intervention. You will also learn what are the primary types of market and look closely at their characteristics.

You will then look into the practice of market aggregation which is the marketing of standardized goods and services to a large population of people that have similar needs. You will learn whether or not market aggregation is likely to be of benefit for a company. You will also look into product differentiation which is the process of distinguishing a product or service from others, to make it more attractive to a particular target market. You will also study the risks involved in the process.

Upon the completion of this course, you will gain a better understanding of the role of the market in the exchange process. You will also be familiarized with the basic kinds of markets, the differences between the undifferentiated and segmental approach toward markets, the various bases for market segmentation, and the segmentation concepts into the activity of selecting a target market. Check out this course and gain a greater knowledge and understanding of the role marketing plays in the modern business world.

Start Course Now

Learning Outcomes

After completing this course the learner will be able to: - Understand the role of the market in the exchange process. - Distinguish between the basic kinds of markets. - Appreciate the differences between the undifferentiated and segmental approach toward markets. - Understand the various bases for market segmentation. - Translate segmentation concepts into the activity of selecting a target market.

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.

Careers

    Notification

    You have received a new notification

    Click here to view them all