Understanding Your Audience: Market Segmentation
Learn how to define the nature of markets, identify the types of markets, and analyze product differentiation and market segmentation.
Take this certificate on your own.
Start now and learn at your own pace.
CertificationView course modules
Knowing your market accurately and completely is a prerequisite for successful marketing. In this course three important concepts related to the topic of markets are presented: Defining the nature of markets, identifying the types of markets, and a discussion of product differentiation and market segmentation.
This course will be of great interest to marketing and business professionals who wish to refresh the basics of marketing and to learners who are interested in business and wish to have a greater knowledge and understanding of the role marketing plays in the modern business world.
Module 1: Defining the Market
Defining the Market - Learning Outcomes
Defining the Market
Types of Markets
Defining the Market - Summary
Module 2: Approaching the Market
Approaching the Market - Learning Outcomes
Approaching the Market - Summary
Module 4: Segmenting the Market
Segmenting the Market - Learning Outcomes
Qualifying Customers in Market Segments
Strategies of Market Segmentation
Segmenting the Market - Summary
Module 5: Understanding the Market - Assessment
Module 3: Segmenting Consumers
After completing this course the learner will be able to: - Understand the role of the market in the exchange process. - Distinguish between the basic kinds of markets. - Appreciate the differences between the undifferentiated and segmental approach toward markets. - Understand the various bases for market segmentation. - Translate segmentation concepts into the activity of selecting a target market.
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certification for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.