Tourism - Marketing and Promotion
Learn more about marketing and promotion campaign strategies in tourism.
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In order to attract tourists, any organisation or business in the tourist industry must create successful marketing and promotion campaigns. The tourist industry is one of the most important in the world, worth up to one trillion dollars annually, so successful marketing and promotion campaigns have the potential to generate huge revenue.
This course will explain how tourist destinations and tourism businesses can successfully market themselves. The first section of the course explains the main challenges of promoting tourism and how they may be overcome. The following section explains how to identify the target audience of tourism campaigns as well as which methods of advertising are best suited for tourism. The following section explains the customer buying process and how it can be used to determine the objectives for a tourism promotional campaign. The final section explains how an effective marketing campaign can instil brand loyalty in customers and encourage repeat purchases.
This course will be of great interest to marketers that wish to learn how to create campaigns for the tourism industry. It will also be of great interest to tourism board employees and owners of tourism businesses that wish to attract more tourists to a location.
Module 1: The Fundamentals of Tourism Promotion
Challenges of Promoting Tourism
Identifying Target Audience
Selecting the Advertising Methods
Module 2: Tourism - Generating Sales
The Customer Buying Process - 1
The Customer Buying Process - 2
Module 3: Tourism - Marketing and Promotion Assessment
After completing this course the learner will be able to: - Describe the main challenges of marketing and promoting tourism; - Explain how promotional campaigns for tourism can appeal to multiple target markets; - Outline which forms of advertising are best suited to promoting tourism; - List and explain each stage of the customer buying process; - Determine the objectives for a tourism promotional campaign; - Outline how an effective marketing campaign can guide potential tourists through each stage of the customer buying process.
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
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Tourism marketing and promotion is different than promoting other products and services. Tourists have a unique buying process, and that process is used to determine the objectives of a promotional tourism campaign. This free online tourism marketing course will teach you about the 6 stages of a tourist’s buying process, and show you how to determine the objectives of your promotional marketing campaign. It will also teach you about how tourists interact with marketing campaigns, and how marketing campaigns can inform consumers and garner brand loyalty.
Each of the online tourism courses on Alison are free, as are all of Alison's online courses. Alison's learners do not have to pay anything to take these courses unless they want a digital or physical copy of the course certificate.