The concept of splitting your target market into segments that are relatively easy to reach is known as market segmentation. We begin this course by understanding the differences between the various types of market segmentation, like "demographic segmentation" and "geographic segmentation." We then explain the five primary steps to all marketing segmentation strategies. We provide you with answers to questions such as ‘How to start psychographic segmentation?’ and ‘What are the four primary categories of segmentation?’.

This course demonstrates the importance of understanding the benefits of market segmentation. We can help you gain knowledge regarding the principles of marketing. This course will end by providing you with answers to questions like "How important are surveys?" and "What are some common segmentation errors?"

We outline the fundamental concepts you need to understand about market segmentation. We explain how to start and build a career as a market segmentation specialist. Sign up to understand these concepts and learn how to apply the laws governing market segmentation.