The Art of Persuasion | Free Online Course | Alison

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The Art of Persuasion

Master the arts of confidently persuading people and overcoming stage fright with this free online course.

Free Course
Being more persuasive and overcoming stage fright are two of the major life skills you will learn in this free online course on the art of persuasion. It will help you increase your ability to influence others and also in make you aware of strategies that others might use in trying to change your own beliefs. Furthermore, it will teach you how to be confident when speaking to an audience.
  • Duration

    1.5-3 Hours
  • Certification

  • Mobile Friendly

  • Publisher

  • Accreditation






View course modules


Mastering the power of persuasion is crucial for marketers, salespeople, educators, lawyers, parents and everyone who wants to improve their everyday communications skills. You will be introduced to the process of persuasion and the essential steps you need to follow to be more persuasive. You will then study different strategies of persuading people and the various types of ‘persuaders’ that are out there. You will also learn about the different approaches to successfully negotiating with people to achieve the desired goal or outcome.

The course then goes on to explain about emotions and the key theories of emotion. You will gain an understanding of the elements of emotional experience and how emotions are expressed in different ways across cultures and gender. Next, break down the effects and components of stage fright and how it can affect your performance in front of an audience. Lastly, you will understand the causes of stage fright and the different techniques you can use to overcome it.

If you want to be a public speaker or improve your skills in persuading and negotiating with people, this course is for you. This course will take you through the key steps in successfully persuading and influencing people. You will gain insight into how to confidently negotiate with people to achieve the desired goal. Learn the key to understanding the causes of stage fright and how it can be overcome. Start this course now and become a more confident communicator today!

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Learning Outcomes

On successful completion of this course you will be able to:

  • State the essential steps in persuading people
  • Discuss the strategies of influencing people
  • Explain the processes of successfully negotiating with people
  • Differentiate between emotion and emotionality
  • Outline the theories of emotions
  • Explain how emotions are expressed across cultures and genders
  • Discuss the effects and components of stage fright
  • Summarise the ways of overcoming stage fright


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
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All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.


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