Communication Skills - Persuasion and Motivation - Revised

Free Course
This course will teach you effective communication skills for persuading and motivating other people.
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  • Duration

    2-3 Hours
  • Assessment

  • Certification

  • Responsive

  • Publisher





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This course will take you though effective communication skills for persuading and motivating other people. You will learn to look at how persuasion impacts our daily lives, and how it differs from manipulation. The topics of manipulation, Stockholm Syndrome, and brainwashing will be thoroughly discussed.

You will also learn about the most important motivation theories used by communication experts today. Concrete examples will be given showing you how to properly communicate with other people. These examples will include a practical discussion of the factors that go into a really strong message. In addition to this, you will learn the most essential tools for effective career-focused communication. The ethical use of strategies such as fear appeal and how these strategies affect the person you are speaking with, will also be covered as part of this course. The ability to persuade and motivate can be of huge benefit in both your private and working life.

The course is perfect for anyone looking to improve their communication and leadership skills, and will particularity benefit motivational speakers, salesmen and anyone who has regular meetings in their line of work.

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Learning Outcomes

Upon successful completion of this course learners will be able to:

  • Explain the different factors which influence persuasion
  • Discuss the difference between persuasion and manipulation
  • Identify what factors influence attitudes
  • Outline what can influence a message
  • Define the use of fear appeal
  • Discuss the process of negotiation
  • Explain the relationship between motivation and achieving goals
  • Discuss the theories surrounding motivation
  • Outline ways to help increase an individual’s motivation
  • Describe how a person can be a good leader
  • Discuss the relationship between leadership and motivation


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

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All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

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