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Sustainable Business - Marketing Strategy for Sustainable Products and Services

Environmental Studies
Free Course

Learn about marketing sustainable products and services and meeting your customers needs.

Description Outcome Certification View course modules

Sustainable Business - Marketing Strategy for Sustainable Products and Services will teach you how a business can conduct sustainable marketing by developing and promoting products and services that meet consumer needs utilizing resources responsibly to ensure a better quality of life now and for future generations to come.

The course begins by introducing you to the practice of sustainable business marketing. You will learn how sustainable business marketing draws on traditional marketing methods and applies them to sustainable initiatives and products and services. You will learn that ways in which a business creates a strong sustainability marketing strategy in order to be successful. Next, you will be introduced to the marketing mix. You will learn how basing the marketing mix on sustainability principles allows for an effective sustainable marketing approach. You will learn the importance of market segmentation in order to tailor marketing efforts to consumers that are best aligned as potential buyers or customers of a product or service.

Finally, you will be learn about the market barriers that need to be considered and addressed by sustainability marketers in order to better position their products and services for growth. You will learn about the various business risks involved in sustainable business marketing that can cause problems with a company’s marketing plan.

This course will be of great interest to business professionals, marketers, and eco-entrepreneurs who would like to learn how a business can successfully market sustainable products and services in a sustainable way.

Having completed this course you will be able to: - Describe sustainable marketing and how it differs from traditional marketing. - Discuss what is involved in creating a sustainable marketing strategy for a business. - Define how sustainability works in the marketing mix (product, price, place, and promotion) - Discuss the process of consumer market segmentation and how it relates to sustainable marketing - Describe marketing tools used to help promote products and services - Discuss the market barriers to sustainable products and how they can be addressed. - and discuss the risks associated with sustainability marketing.

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

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