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Strategic Management - Implementing and Evaluating Strategy

Leadership and Management
Free Course

Learn the practices and procedures of implementing and evaluating effective management strategy.

  • Duration

    2-3 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Publisher

    NPTEL
Description Outcome Certification View course modules

Learn about the activities and choices required for effective implementation and evaluation of a strategic plan by studying the course Strategic Management - Implementing and Evaluating Strategy. 


The course begins by introducing you to the concept of implementing strategy and describes who will carry out the strategic plan and what should be done to align the company’s operations in a new direction. You will then learn about business functions and the factors differentiating Stage I, II and III companies. You will learn about different types of synergy such as production synergy, marketing synergy, financial synergy and organisational synergy. You will learn about mergers and acquisitions and the advantages and disadvantages of each in terms of organisational strategy. You will also learn about diversification and tools that can be used in this area such as SWOT analysis, GAP analysis, and Competition and Risk analysis.

This course will be of great interest to business managers and professionals who are working in the area of strategic management and would like to learn more about practices and procedures of implementing and evaluating strategy.

Having completed this course you will be able to: - Define strategic implementation; - Describe who will carry out the strategic plan; - Describe what should be done to align the company’s operations in the new direction; - Describe horizontal and vertical integration; - Describe diversification and synergy; - Define production synergy, marketing synergy, financial synergy and organisation synergy; - List and describe the steps in the screening process; - Describe the five-step model in the evaluation and control process; - Describe problems in measurement of performance; - List and describe steps in a Strategy Audit; - Describe guidelines for proper control of strategic planning implementation.

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

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