Free Online Corporate Strategy Course | Alison

Strategic Management - Corporate Strategy - Revised

Gain a competitive edge in the market with the corporate strategy techniques taught in this corporate strategy course.

Leadership and Management
Free Course
This free online corporate strategy course will introduce you to the concept of corporate strategy. It will teach you how corporate strategy defines the markets and businesses in which an organisation chooses to operate. This approach is essential for a company's long term success and for persuading investors. Organizations that continuously improve their corporate strategy are much more likely to deliver real customer value.
  • Duration

    1.5-3 Hours
  • Assessment

  • Certification

  • Responsive

  • Publisher






View course modules


This course will first introduce you to corporate strategy. It will first cover directional strategy, which refers to a company’s orientation towards growth, stability or retrenchment. It will then guide you through the portfolio strategy, which refers to the markets in which the company competes through its products or business units. You will then examine parenting strategy, which refers to the activity, coordination and transfer of resources for boosting capabilities among product lines and business units. You will then look into strategic planning, key investment portfolios, and future profit potential.

The course will then cover the GE Matrix, the McKinsey Matrix, and the Shell Matrix. You will look into the fragmented, specialization, stalemate, and volume industries. Here, you will learn that a fragmented industry is small and regionalized, with profitability that is not related to size. You will then learn how a specialization industry has focused segments and steep learning curves, and a stalemate industry has difficulty gaining an advantage. You will then look at volume industries, which are constrained by market segmentation and differentiation.

An effective corporate strategy enables business units to work together to meet the expectations of its shareholders and achieve business goals. This Strategic Management - Corporate Strategy online course will help you learn the most important tools and techniques used in modern corporate strategy. This knowledge will be a great boost for your CV, and make you an even more valuable member of your current, or future company. So why wait? Check out the course today, and start enhancing your corporate strategy skills in no time.

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Learning Outcomes

Having completed this course you will be able to:

  • Describe the important issues involved in Corporate Strategy
  • Explain Relative Cost advantage and Competitive Strategy
  • Describe Display Matrices with examples
  • Describe the Boston Consulting Group's Growth-Share Matrix
  • Explain size of competitive advantage vs. no. of approaches to competitive advantage
  • Explain the elements: Fragmented, Specialization, Stalemate and Volume
  • Explain factors underlying market attractiveness and business strength
  • Describe the McKinsey Matrix with examples
  • Describe Shell's Directional Policy Matrix with examples


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.



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