Strategic Management - Corporate Strategy - Revised

Leadership and Management
Free Course
Learn how corporate strategy defines the markets in which an organisation chooses to operate.
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  • Duration

    2-3 Hours
  • Assessment

  • Certification

  • Responsive

  • Publisher





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By studying the course ‘Strategic Management – Corporate’, you will be introduced to the concept of corporate strategy and how it defines the markets and businesses in which an organisation chooses to operate.

The course opens by giving you an introduction to the important issues involved in corporate strategy such as directional strategy, portfolio strategy and parenting strategy. You will then be introduced to relative cost advantage and competitive strategy. Next, you will learn about the tools and techniques that are used as part of the corporate strategy process. The course then introduces you to the Boston Consulting Group's Growth-Share Matrix and you will learn how this matrix helps businesses to analyze their business units, that is, their product lines. Find out more about the General Electric – McKinsey matrix which is a nine-cell portfolio matrix and was developed by GE to screen their large portfolio of strategic business units (SBU). It is similar to the BCG growth-share matrix in that it maps strategic business units on a grid of the industry and the SBU's position in the industry. You will learn how the GE matrix attempts to improve upon the BCG matrix.

This course will be of great interest to all professionals working in the area of corporate strategy who would like to learn more about the tools and techniques used in corporate strategy.

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Learning Outcomes

Having completed this course you will be able to:

  • Describe the important issues involved in Corporate Strategy
  • Explain Relative Cost advantage and Competitive Strategy
  • Describe Display Matrices with examples
  • Describe the Boston Consulting Group's Growth-Share Matrix
  • Explain size of competitive advantage vs. no. of approaches to competitive advantage
  • Explain the elements: Fragmented, Specialization, Stalemate and Volume
  • Explain factors underlying market attractiveness and business strength
  • Describe the McKinsey Matrix with examples
  • Describe Shell's Directional Policy Matrix with examples


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