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Strategic Management - Corporate Strategy - Revised

Leadership and Management
Free Course
Learn how corporate strategy defines the markets in which an organisation chooses to operate.
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  • Duration

    2-3 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Responsive

    Yes
  • Publisher

    NPTEL

Description

Outcome

Certification

View course modules

Description

By studying the course ‘Strategic Management – Corporate’, you will be introduced to the concept of corporate strategy and how it defines the markets and businesses in which an organisation chooses to operate.

The course opens by giving you an introduction to the important issues involved in corporate strategy such as directional strategy, portfolio strategy and parenting strategy. You will then be introduced to relative cost advantage and competitive strategy. Next, you will learn about the tools and techniques that are used as part of the corporate strategy process. The course then introduces you to the Boston Consulting Group's Growth-Share Matrix and you will learn how this matrix helps businesses to analyze their business units, that is, their product lines. Find out more about the General Electric – McKinsey matrix which is a nine-cell portfolio matrix and was developed by GE to screen their large portfolio of strategic business units (SBU). It is similar to the BCG growth-share matrix in that it maps strategic business units on a grid of the industry and the SBU's position in the industry. You will learn how the GE matrix attempts to improve upon the BCG matrix.

This course will be of great interest to all professionals working in the area of corporate strategy who would like to learn more about the tools and techniques used in corporate strategy.

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Learning Outcomes

Having completed this course you will be able to:


  • Describe the important issues involved in Corporate Strategy
  • Explain Relative Cost advantage and Competitive Strategy
  • Describe Display Matrices with examples
  • Describe the Boston Consulting Group's Growth-Share Matrix
  • Explain size of competitive advantage vs. no. of approaches to competitive advantage
  • Explain the elements: Fragmented, Specialization, Stalemate and Volume
  • Explain factors underlying market attractiveness and business strength
  • Describe the McKinsey Matrix with examples
  • Describe Shell's Directional Policy Matrix with examples

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

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