Strategic Management - Corporate Strategy

Name: Strategic Management - Corporate Strategy
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Rating: 3.7 (118 reviews)

Gain a competitive edge in the market with the corporate strategy techniques taught in this corporate strategy course.

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Learning Outcomes

Having completed this course you will be able to:

Describe the important issues involved in Corporate Strategy
Explain Relative Cost advantage and Competitive Strategy
Describe Display Matrices with examples
Describe the Boston Consulting Group's Growth-Share Matrix
Explain size of competitive advantage vs. no. of approaches to competitive advantage
Explain the elements: Fragmented, Specialization, Stalemate and Volume
Explain factors underlying market attractiveness and business strength
Describe the McKinsey Matrix with examples
Describe Shell's Directional Policy Matrix with examples

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