Learning Outcomes

In this free course, you will learn how to:

• Define the term ‘strategic business management’ and identify its role and importance
• Identify the various phases involved in the strategic business management progression within an organisation
• Describe corporate governance including the role of the board of directors and current top trends.
• Discuss the various techniques and tools available to companies in order to analyse the industry that they are part of
• Identify the various techniques at an organisation's disposal in order to analyse the various products, portfolios, and strategies it can use
• Identify the various financial and non-financial tools used to evaluate the performance of an organisation
• Discuss the importance of a brand in the context of strategy and how companies can improve their brand management
• Explain the concept of a customer-driven strategy and how companies can put themselves in their customers' shoes
• Describe the modern organisations' responsibility toward society and their role in conducting their affairs in an ethical manner
• Outline some of the key tools and techniques that can be used by any business to improve its performance