Figuring out what to sell, how to sell it, how to get customers, and the legal process of starting a business can be overwhelming. In this course, you will be guided through the processes involved in running a successful business. You will learn about the crucial success factors to become a prosperous entrepreneur and the mindset needed to be profitable. Discover how to screen great ideas, apply them to your business, and define and determine your products or services. Customer research and feedback is essential for any company since it helps in understanding your customers. In this course, you will see how to relate with your customers and obtain feedback from them by conducting customer research.
Sustainability entails making the best effort at your business’s social and environmental levels. Many companies have a shallow understanding of sustainability and miss out on its numerous benefits. This course helps you gain an in-depth knowledge of sustainability and how to integrate it into your business model. You will learn how to identify opportunities created from the competition in an industry. Become adept at fine-tuning your products or services, building your brand to attract your target customers, and scaling your business. The course explores the various marketing and financial strategies you can employ to manage and grow your business. These marketing strategies will help you significantly boost your sales by attracting your target customers. Furthermore, this course will review the various pricing strategies and the difference between sales and marketing.
One of the key factors of being a successful entrepreneur and having a profitable business is effective leadership skills. See how to put together an excellent team and learn the skills you need to lead a successful business. You will understand how to assign roles and responsibilities to your team members and how to prioritise your time and effort. Would you like to have an experienced investor as a shareholder? The contents of this course cover in great detail the various ways of sourcing funds from investors and how to manage stakeholders of your company. In addition, study how to give investment pitches that will make investors take action. This course is important for beginners and entrepreneurs who want to start a business and small business owners who wish to integrate sustainability into their business model. By the end of this course, you will have gained invaluable knowledge that will help you establish a highly profitable business. So why wait? Enrol now!
What You Will Learn In This Free Course
- Discuss the entrepreneurial success...
- Distinguish between expenditures an...
- Explain the concept of sustainabili...
- Recognise how to attract customers ...
- Discuss the entrepreneurial success factors and the mindset of an entrepreneur
- Distinguish between expenditures and expenses of a business
- Explain the concept of sustainability and its integration into a business model
- Recognise how to attract customers using the concept of branding
- Identify and explain business legal structures
- Describe the types of pricing strategies
- Differentiate between sales and marketing
- Recall how to create a great business team
- Explain how to raise capital for a start-up business
- Discuss how to identify and manage stakeholders
View All Learning Outcomes View Less All Alison courses are free to enrol study and complete. To successfully complete this certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this certificate course, you have the option to acquire an official certificate, which is a great way to share your achievement with the world.
Your Alison certificate is:
- Ideal for sharing with potential employers
- Great for your CV, professional social media profiles and job applications.
- An indication of your commitment to continuously learn, upskill & achieve high results.
- An incentive for you to continue empowering yourself through lifelong learning.
Alison offers 3 types of certificates for completed certificate courses:
- Digital certificate: a downloadable certificate in PDF format immediately available to you when you complete your purchase.
- certificate: a physical version of your officially branded and security-marked certificate
All certificates are available to purchase through the Alison Shop. For more information on purchasing Alison certificate, please visit our FAQs. If you decide not to purchase your Alison certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Account Settings.