Social Listening and Monitoring Strategies for Business Growth

Name: Social Listening and Monitoring Strategies for Business Growth
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Learn how to harness the power of Social Listening and Monitoring for business growth with this free online course.

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Learning Outcomes

In this free course, you will learn how to:

Define social listening and monitoring
Distinguish between listening and monitoring with examples
Identify tools and technologies for social listening and monitoring
Evaluate key features of social listening platforms
Create audience profiles and track relevant conversations
Create a social listening action plan with defined roles, tools, and response protocols
Apply insights to marketing, product, and customer service actions

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