Learning Outcomes

In this free course, you will learn how to:

• Define core negotiation concepts and explain how persuasion influences successful outcomes
• Describe key terms such as BATNA, bargaining zone, and trade-offs in negotiation contexts
• Identify common beginner mistakes and outline strategies to develop a success mindset
• Explain active listening steps and illustrate the role of non-verbal signals in communication
• Compare influence and manipulation to distinguish ethical from unethical persuasive tactics
• Plan effective questioning techniques to build rapport and uncover hidden objections
• Summarize methods for framing benefits and applying social proof during persuasive exchanges
• Assess audience needs and priorities to tailor negotiation approaches and create value
• Generate win-win solutions by combining multi-issue packaging with joint problem-solving
• Apply storytelling techniques that integrate emotion, data, and visuals to drive influence
• Create follow-up plans to maintain trust and reinforce agreement commitments over time
• Discuss ethical persuasion rules to ensure transparent, respectful negotiation practices