
Psychology-Driven Marketing: Boost Sales and Career
Psychology-Driven Marketing: Boost Sales and Career

What You Will Learn In This Free Course
- Analyze the key principles of consu...
- Identify and distinguish between co...
- Apply motivational theories to real...
- Plan and design marketing strategie...
- Analyze the key principles of consumer psychology and their significance in marketing strategies
- Identify and distinguish between consumer needs and wants, and assess their impact on purchasing behavior
- Apply motivational theories to real-world marketing scenarios to effectively target consumer needs
- Plan and design marketing strategies based on behavioral economics principles to influence consumer choices
- Evaluate the importance of ethical marketing and explain how to balance profit with ethical considerations
- Create a comprehensive marketing campaign that incorporates psychological principles and ethical practices
- Explain the effect emotions, cognition, and social influences have on driving consumer decision-making processes
- Evaluate emotion's influence on consumer behavior and illustrate how emotional branding can create lasting connections
- Compare and contrast different social factors that influence consumer decisions, like cultural norms and peer pressure
- Create persuasive marketing messages using principles of influence and generate strategies that resonate with targets
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