Learning Outcomes

In this free course, you will learn how to:

• Define key concepts that distinguish propaganda from other forms of communication.
• Explain how domain-specific objectives shape persuasive communication strategies.
• Distinguish overt and covert delivery methods used in propaganda messages.
• Categorise structural components that organise the design of propaganda content.
• Analyse emotional triggers that influence audience reactions to persuasive messages.
• Evaluate how group identity and narrative framing shape collective perception.
• Identify the seven classic propaganda techniques across persuasive contexts.
• Compare symbolic authority, group pressure, and distortion within classic techniques.
• Recognise modern media tactics that amplify behavioural and perceptual influence.
• Assess large-scale disinformation patterns, including the Big Lie strategy.
• Outline political, commercial, social, and institutional uses of propaganda.
• Review ethical, cultural, and global responses that strengthen propaganda resilience.