Planning and Control of Global Marketing | Free Course | Alison
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Planning, Organization and Control of Global Marketing Operations

This free online course on global marketing operations, indirect exporters are prone to comparatively less risks.

Marketing
Free Course
This free Online course on Planning, Organization and Control of Global Marketing Operations begins free trade zones and  International distribution channels and retailing. Exporting is the most popular way for many companies to become international. It is usually the first mode of foreign entry used by companies. Next we will discuss the role of government in promoting exports, mechanics of importing and gray markets.
  • Duration

    4-5 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Responsive

    Yes
  • Publisher

    NPTEL

Description

Modules

Outcome

Certification

View course modules

Description

This free Online Course on Planning, Organization and Control of Global Marketing Operations will begin with free trade zones and 
International distribution channels and retailing. Next we will move to indirect exporting, direct exporting and mechanics of exporting. Exporting is the most popular way for many companies to become
international. It is usually the first mode of foreign entry used by companies. Next we will discuss the role of government in promoting exports, mechanics of importing and gray markets.

Next we will learn that an important aspect of a company’s global marketing activities is its marketing plan. To implement its global plans effectively, a company needs to reflect on the best organizational setup that enables it to successfully meet the threats and opportunities posed by the global marketing arena. The next topic deals with how to go about organizing for global brand management and the life cycle of organizational structure.

Finally we will discuss how to market in emerging markets. Emerging market refers to the economies that are in the process of rapid growth. Next we will discuss global internet consumer, competitive advantage and the cyberspace and the barriers to global internet marketing which include; language, cultural, infrastructure, knowledge, access charges and government regulations and industrialization.

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Learning Outcomes

Upon successful completion of this course, you should be able to:



  • Identify the various free trade zones, International distribution channels and retailing.



  • Explain organizing for exporting, indirect exporting, direct exporting, and mechanics of exporting.




  • Identify the step in processing an export order.



  • Identify how to go about organizing for global brand management and the life cycle of organizational structure.



  • Explain how to market in emerging markets.




  • Discuss how offering the right product mix is a major requirement to thrive in the emerging market.



  • Identify the barriers to global internet marketing.

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.

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