Planning, Organization and Control of Global Marketing Operations

This free Online Course on Planning, Organization and Control of Global Marketing Operations will begin with free trade zones and 
International distribution channels and retailing. Next we will move to indirect exporting, direct exporting and mechanics of exporting. Exporting is the most popular way for many companies to become
international. It is usually the first mode of foreign entry used by companies. Next we will discuss the role of government in promoting exports, mechanics of importing and gray markets.

Next we will learn that an important aspect of a company’s global marketing activities is its marketing plan. To implement its global plans effectively, a company needs to reflect on the best organizational setup that enables it to successfully meet the threats and opportunities posed by the global marketing arena. The next topic deals with how to go about organizing for global brand management and the life cycle of organizational structure.

Finally we will discuss how to market in emerging markets. Emerging market refers to the economies that are in the process of rapid growth. Next we will discuss global internet consumer, competitive advantage and the cyberspace and the barriers to global internet marketing which include; language, cultural, infrastructure, knowledge, access charges and government regulations and industrialization.