Marketing Your Export/Import Business: Proven Strategies and Tactics

Name: Marketing Your Export/Import Business: Proven Strategies and Tactics
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This free online business management course explains how to manage and market a successful export-import operation.

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Learning Outcomes

In this free course, you will learn how to:

Outline the concept of international trade
Discuss types, benefits and limitations of export-import businesses
Describe the importance of product adaptation, branding, labelling and packaging
Explain how to develop a marketing plan
Explain how to set up the export-import business process
Identify the different strategies employed to improve export
Discuss the processes of product shipping and eCommerce
List the various methods and sources used to conduct market research

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