Marketing Your Export/Import Business: Proven Strategies and Tactics

Trade exists because one group or nation has a supply of goods or commodities that another needs and can profit from trading with them. International trade gets more and more rewarding as the globe advances technologically and as we begin to think more and more like a single, interconnected world in subtle and not-so-subtle ways. This course introduces you to emerging topics concerning the trade of goods on the global market. We begin by laying out the types, benefits and limitations of export-import businesses.

We teach you how to set up an export-import business and examine their various forms. We then delve into the different ways to find qualified buyers. The course covers topics like product adaptation, branding, labelling and packaging in depth. We then examine the different trading methods and compare indirect and direct exporting.

‘Market research’ includes all techniques your business may use to identify which international markets offer the most potential profit. We explain how to conduct such market research step by step. The course discusses product shipping, including its packing, labelling, documentation, types of certifications and insurance. Our final section explains how e-exporting works. Sign up to explore the intricacies of international trade and learn how to manage and market your own export/import business that moves goods between national markets.