Marketing Strategies for Service Management
Learn more about marketing strategies for positioning and pricing business services.
Take this certificate on your own.
Start now and learn at your own pace.
CertificationView course modules
Learn about a variety of marketing strategies that help position a business service in the marketplace and give it a competitive advantage by implementing an effective pricing strategy by studying the course Marketing Strategies for Service Management.
Start Course Now
The course begins by introducing the principles of positioning a business service and how positioning strategies can be used to correctly position a service in the marketplace. You will learn how to develop an effective positioning strategy for a business service and how to use positioning maps to analyze competitive strategy. You will then learn about branding and what is meant by a 'brand'. You will learn about the key features of a successful brand and how they can be applied to a business service. You will examine the various components of strategic thinking and how to develop and implement a strategic plan.
You will learn about strategies that help grow a service business and help the business to respond to changes in the industry and market conditions, and how to best capitalize on new opportunities. You will also be introduced to five different competitive strategies and learn how these can be used in a service business to generate a competitive advantage that will enhance customers' delight and create customer advocacy for the service. Finally, you will learn about strategies for setting the price of business services. You will be introduced to the Three C's model for price setting and market-penetration pricing. You will learn about price-adjustment strategies and how to respond to competitors' price changes.
This course will be of great interest to all professionals working in the area of business services and service management and who would like to learn more about marketing strategies that help position and price a business service.
Module 1: Position and Branding Services
Positioning Strategies for Services
Focus Strategies and Positioning
Distribution in a Services Context
Service Delivery Innovations
Network of Services
Module 2: Understanding Service Pricing
Strategy and Strategic Thinking for Services
Implementing Strategic Planning
Competitive Strategies for Success
Service Pricing - Basic Concepts
Approaches to Service Pricing
Putting Service Pricing into Practice
Module 3: Marketing Strategies for Service Management Assessment
Having completed this course you will be able to: - Describe positioning strategies for services; - Describe how to develop an effective positioning strategy; - Describe how to anticipate competitive responses; - Describe how to use positioning maps to analyze competitive strategy; - Explain what is meant by 'brand', and branding strategies; - Explain distribution in a services context; - Describe different delivery innovations facilitated by technology; - Describe strategic thinking for service organizations; - List the components of strategic thinking; - Describe how to develop a strategic plan and implement it; - Describe how to evaluate performance; - Describe the Five Forces Model; - Compare and contrast different competitive strategies; - Describe how to set pricing policy for a service; - Describe the Three C's Model for price setting.
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certificates for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.
Need Some Help?
A marketing strategy is the overall game plan of a business to reach prospective consumers and turning them into loyal customers. It is a long-term approach of combining pre-defined marketing goals and objectives into a single comprehensive plan. Alison's marketing strategy courses will teach you how to achieve a sustainable competitive advantage with the right marketing strategy to fuel business growth, reap profits, and stay afloat.
The best free online marketing strategy courses available on Alison include:
- Marketing Strategies for Service Management - Revised
- E-Commerce - Introduction to Internet Marketing Strategies for Businesses
- Applied Psychology - Matching Marketing Strategies to Consumer Personalities - Revised
- Sustainable Business - Marketing Strategy for Sustainable Products and Services - Revised
- Marketing Success for Your Business
Each of the online marketing strategy courses on Alison are free, as are all of Alison's online courses. Alison's learners do not have to pay anything to take these courses unless they want a digital or physical copy of the course certificate.