Marketing Management - The Marketing Research Process
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Marketing Management - The Marketing Research Process
Understand the process of conducting a successful marketing research.
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CPD-Accredited
English
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Certify NowLearning Outcomes
Having completed this course you will be able to:
- Define the meaning of the term causal research
- Describe the act of measurement and how it’s used
- Compare different types of scaling
- Describe how to use questionnaires for obtaining information
- Outline different sampling techniques
- Discuss that data collection and preparation process
- Describe hypothesis testing
- Examine different methods of data analysis
- Identify forms of multivariate data analysis
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