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Marketing Management - The Marketing Research Process

Learn the process for conducting successful marketing research.

Marketing Management
Free Course
Learn the process for conducting successful marketing research.
  • Duration

    2-3 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Publisher

    NPTEL

Description

Modules

Outcome

Certification

View course modules

Description

Marketing Management - The Marketing Research Process teaches you about about different ways marketing research can be approached by an organization in order to gain valuable information to help in making marketing decisions.

The course begins by introducing you to causal research and its different features. It describes about different forms of experimental and statistical design that can be used in research. You will learn about the importance of measurement and how it is used in marketing research. You will also learn how scaling works and be introduced to different types of scaling.

Following that, this course will introduce you to the use of questionnaires in marketing research for obtaining information from respondents. You will be introduced to the sampling process and different sampling techniques with their features.

In the end, you will learn about the data collection process, preparation and analysis for marketing research. You will get to know how data is collected and prepared in the marketing research process. This courses also teaches you about hypothesis testing is used in marketing research and different methods of data analysis that can be used in marketing research.

This course will be of great interest to business professionals, marketers and those who want to learn about the marketing research process.

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Learning Outcomes

Having completed this course you will be able to: - Discuss causal research; - Describe the act of measurement and how it’s used; - Discuss different types of scaling; - Describe how to use questionnaires for obtaining information; - Discuss different sampling techniques; - Discuss that data collection and preparation process; - Describe hypothesis testing; - Discuss different methods of data analysis; - and discuss forms of multivariate data analysis.

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

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