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Marketing Management - Capturing Marketing Insights

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Marketing Management - Capturing Marketing Insights
  • Free Course

  • NPTEL

  • 2-3 Hours

  • Assessment

  • Certification

  • 50 Pts

  • Description
  • Outcome
  • Certification
  • In the free online course Marketing Management - Capturing Marketing Insights learn about how an organization can gain important information that is helpful for making marketing decisions. It’s essential for an organization to gather, sort, analyse, evaluate and distribute information accurately in order to be best informed on how to approach their marketing endeavours.

    The course begins by introducing you to the marketing information system and its importance for the marketing decision makers of a company. You will learn about the essential components that make up a marketing information system.

    Next, you will learn about different aspects of the marketing research process, marketing decision and marketing research problems and how they fit into the whole process of marketing research. You will also learn about various different types of marketing research, including exploratory research methods and techniques that can be used by an organization in order to gain deeper understanding of issues.

    This free course will be of great interest to business professionals, marketers and those who want to learn how an organization can capture marketing insights.

  • Having completed this course you will be able to:
    - Define a marketing information system;
    - Describe the components of a marketing information system;
    - Describe the marketing research process;
    - Describe the Marketing Decision Problem;
    - Describe the Marketing Research Problem;
    - Discuss different types of marketing research;
    - and discuss exploratory research methods and techniques.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to celebrate and share your success. It is:

    • Ideal to include with CVs, job applications and portfolios
    • A way to show your ability to learn and achieve high results

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