Marketing Management - Capturing Marketing Insights
Learn ways in which organizations conduct research in order to aid in their marketing efforts.
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Learn about how an organization can gain important information that is helpful for making marketing decisions by studying the course Marketing Management - Capturing Marketing Insights. It’s essential for an organization to gather, sort, analyse, evaluate and distribute information accurately in order to be best informed on how to approach their marketing endeavours.
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The course begins by introducing you to the marketing information system and its importance for the marketing decision makers of a company. You will learn about the essential components that make up a marketing information system.
Next, you will learn about different aspects of the marketing research process, marketing decision and marketing research problems and how they fit into the whole process of marketing research. You will also learn about various different types of marketing research, including exploratory research methods and techniques that can be used by an organization in order to gain deeper understanding of issues.
This course will be of great interest to business professionals, marketers and those who want to learn how an organization can capture marketing insights.
Module 1: The Marketing Information System
Introduction to Marketing Information System
Components of a Marketing Information System
Module 2: Marketing Research
Marketing Research Process
MDP and MRP
Exploratory Research - Part 1
Exploratory Research - Part 2
Module 3: Marketing Management - Capturing Marketing Insights Assessment
Having completed this course you will be able to: - Define a marketing information system; - Describe the components of a marketing information system; - Describe the marketing research process; - Describe the Marketing Decision Problem; - Describe the Marketing Research Problem; - Discuss different types of marketing research; - and discuss exploratory research methods and techniques.
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Market insight is the attempt to discover a truth about consumers, their goals, and motivations. It aims to discover facts that have not been applied before and is used as a basis for generating an organization's growth and profit. Taking Alison's marketing courses can help you in capturing marketing insights so you can identify and analyze the needs and size of the market as well as the competition.
The best free online market insight courses available on Alison are Marketing Management - Capturing Marketing Insights - Revised, Discovering and Meeting Market Needs, and Understanding Your Audience: Market Segmentation.
Each of the online market insight courses on Alison are free, as are all of Alison's online courses. Alison's learners do not have to pay anything to take these courses unless they want a digital or physical copy of the course certificate.