Marketing Management - Analyzing Competitors and Customers
Learn about the role of competitive analysis in marketing.
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Marketing Management – Analyzing Competitors and Customers will teach you about about the role of competitive analysis in marketing, and the importance of analyzing and comparing your company with its competitors for a successful business.
The course begins by introducing you to the important features of competitor analysis by teaching about the different goals of marketing and how they fit into a company’s overall objectives. You will also study about the business strategy behind marketing, core business processes and core competencies.
Next, you will be introduced to the PESTEL framework - how the different PESTEL factors can affect the way a company does business. You will also learn to conduct SWOT analysis and how it helps your business analyze itself with its competitors. You will also be introduced to additional methods that is used to analyze competitors and customers.
This course will be of great interest to business professionals, marketers and those who want to learn about how marketing can be approached in the wider business environment.
Module 1: Competitor Analysis Introduction
Introduction to Competitor Analysis
Strategy and Core Competency
Module 2: PESTEL Framework and Competitive Analysis
Module 3: Marketing Management – Analyzing Competitors and Customers Assessment
Having completed this course you will be able to: - Discuss important features of competitor analysis; - Describe the objectives of marketing; - Describe ways to analyse a company’s marketing strategy; - Discuss different strategies for marketing; - Discuss the different factors of the PESTEL framework; - Discuss SWOT Analysis; - and describe what is involved in competitive analysis.
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Competitive analysis is the process of identifying the strengths and weaknesses of your competitors and comparing them to those of your own product or service. It is a critical part of a company's marketing plan and may include the study of current and potential products, service development, and marketing strategies. Analyzing competitors in marketing management will help in developing effective competitive strategies in your target market.
The best free online competitive analysis courses available on Alison are Marketing Management - Analyzing Competitors and Customers - Revised and Microeconomics: Competition in the Marketplace.
Each of the online competitive analysis courses on Alison are free, as are all of Alison's online courses. Alison's learners do not have to pay anything to take these courses unless they want a digital or physical copy of the course certificate.
Free, Online Marketing Management - Analyzing Competitors and Customers Course
This Course has been revised!
For a more enjoyable learning experience, we recommend that you study the mobile-friendly republished version of this course.Take me to revised course.