Market Analysis and Operations Strategy | Free Online Course | Alison
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Manufacturing Strategy - Market Analysis and Operations Strategy

Learn about market order winners and qualifiers, and how to develop operational strategies from this free online course.

Manufacturing
Free Course
Manufacturing Strategy - Market Analysis and Operations Strategy is a free online course that will teach you about major elements of markets and operational strategies. Learn about the roles of order winners and qualifiers in markets and the methodology of developing operations strategies. Start this course today and improve your knowledge of markets and strategies.
  • Duration

    4-5 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Responsive

    Yes
  • Publisher

    NPTEL

Description

Modules

Outcome

Certification

View course modules

Description

Manufacturing Strategy - Market Analysis and Operations Strategy is a free online course that guides you through major factors of market analysis and operations strategies for achieving world-class manufacturing. This course discusses specific order winners and qualifiers, and keys to effective operations strategies. The course begins with a discussion on the elements of strategic thinking and the phases of strategy development.

Next, you will study the characteristics of various types of markets, and the basic characteristics and specific dimensions of order winners and qualifiers. Then, you will discuss specific order winners and qualifiers in the markets from price, delivery reliability and speed, responsiveness, innovation, and other non-operational criteria. Finally, you will learn about the methodology of developing operations strategies, corrective actions for order winners and qualifiers, and the Roth and Miller classification of operations strategies.

This free online course will teach you the essentials for market analysis and developing effective and efficient operations strategies to achieve world-class manufacturing. This course will be of great interest to students, researchers, marketing executives, and anyone who wants to study the essentials of market analysis and manufacturing strategies. Begin this course today and improve your knowledge of vital manufacturing requirements.

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Learning Outcomes

Upon successful completion of this course, you should be able to:


  • Identify the phases of strategy development
  • Analyze the growing characteristics of markets
  • Indicate the basic characteristics of order winners and qualifiers
  • Explain the dimensions of order winners and qualifiers
  • Identify effective measures of reducing lead time
  • Recognize the various dimensions of quality for conformance purposes
  • Describe non-operation related criteria of order winners and qualifiers
  • Discuss the process of operations strategy development
  • Analyze the corrective actions for specific order winners and qualifiers
  • Identify the strategic types of organizations in Roth and Miller classification

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.

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