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Introductory Guide to Market Research

Introductory Guide to Market Research

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  • Intermediate Level

Introductory Guide to Market Research

In this free online course, learn how to conduct market research effectively and apply the results to your business.

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Learning Outcomes

In this free course, you will learn how to:

  • Identify when to use Market Research
  • Arrange the steps for building an online community
  • Analyse the importance of market research
  • Outline the evolution of market research
  • Discuss the potential problems of this research
  • Compare quantitative and qualitative market research
  • Define and understand market research
  • Discuss the reasons why all businesses need to conduct market research
  • Recognise primary and secondary research

Knowledge & skills you will learn

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