Introduction to Product Management and Market Research

Are you planning to introduce a new product or embark on a business venture? How do you calculate the value of your potential business venture? To do all this, you need to understand the needs and preferences of your potential consumers and what your competitors are offering. Market research helps to gather accurate information about your customers and competitors, and market sizing aids in estimating the total potential number of buyers and the profitability of your business. In this course, we'll teach you how to conduct market research and estimate market size.

First, we'll introduce you to the importance of market sizing and its benefits. We'll teach you how to define your target audience, segment the market and assess the size of each market segment. You will learn various primary and secondary market research methods, design survey questionnaires and evaluate the credibility and accuracy of the data. After that, we'll teach you how to use the data to calculate the market size using the top-down or bottom-up methods, including how to evaluate future growth potential and recognise the key factors that influence the market.

Next, you'll learn how to apply the market size data to business plans and assess market viability and potential revenue. You'll explore the ethical considerations and standards associated with market sizing, including various market sizing tools and platforms. This comprehensive course is for anyone who wants to gain knowledge of business market size, improve their job prospects or accelerate their career. So, Don't wait. Enrol now!