Introduction to Product Management and Market Research

Name: Introduction to Product Management and Market Research
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Learn how to determine your market size, identify market trends and predict sales with this free online course.

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Learning Outcomes

In this free course, you will learn how to:

Identify the benefits of accurately estimating the market size
Define the target audience based on demographics and psychographics
Discuss the importance of market research in determining the market size of a product
List the various market research methods
Evaluate the credibility of sources to ensure the accuracy of the market research data
Define TAM, SAM and SOM and their importance in market estimation
Recognise the key factors influencing the market size
Describe how to analyse market saturation and identify expansion opportunities
Explain how to develop strategies to differentiate a product and establish a market position
Identify and navigate ethical considerations in the process of market sizing
List the various market research platforms and software available for market sizing

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