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Introduction to Management: Analysis & Strategies

Free Course

This course is an introduction to management analysis and strategies.

  • Duration

    2-3 Hours
  • Assessment

  • Certification

  • Responsive

Description Outcome Certification View course modules

The course Introduction to Management: Analysis & Strategies will introduce you to principles of management that show you how to plan, organize, lead, and control your business or organisation.

The course begins by introducing you to the different tools which can be used when analyzing a management strategy, as well methods of internal analysis.

Next, the course reviews analytical methods that can be used by management, focusing on external, network, and social needs analyses. You will be introduced to the PESTEL methodology, and you will learn about the difference between upstream and downstream markets, as well as the meaning of industry, and the top three ethical concerns of social network analysis.

The course then introduces you to the meaning of strategy and strategic management. You will learn about different kinds of strategy such as differentiation, focus strategy, or customer intimacy strategy. You will also be introduced to management by objectives (or MBO). You will learn about different internal factors to consider when creating a management strategy, particularly how to use the balanced scorecard to group goals, objectives, and metrics in different areas of an organization such as finances.

The course also reviews organizational control, corrective action, and operational controls within management.

This free online course will be of great interest to professionals working in the business management and who would like to learn more about the application of analytical and strategic methods in management. It will also be of interest to business owners seeking to improve the management of their operations, or even someone who is simply interested in the theories and tactics of management.

After completing this course you will be able to:

  • Describe who managers are and about the nature of their work.
  • Explain why you should care about leadership, entrepreneurship, and strategy.
  • Describe the dimensions of the planning-organizing-leading-controlling (P-O-L-C) framework.
  • Discuss how economic performance feeds social and environmental performance.
  • Describe what performance means at the individual and group levels.
  • Create your survivor’s guide to learning and developing principles of management.

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.


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