Introduction to E-commerce Management

Name: Introduction to E-commerce Management
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This free online management course provides the strategies and tools required to run a successful e-commerce platform.

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Learning Outcomes

In this free course, you will learn how to:

Distinguish between e-commerce and eBusiness
Outline various e-commerce business models
Identify and implement the five significant phases of the e-commerce strategy
Describe and create a customer service strategy
Highlight product, brand and customer strategies that overcome customer resistance
Identify the categories found in the content execution plan
Match a social media channel with your desired result to create a branding strategy
Outline a personalisation strategy for marketing an e-commerce website
Select the proper category for online advertising
Create a customer-centric approach for an online store
Recognise the importance and scope of different online payment methods
Explain the use of data analytics tools to analyse website traffic

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