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Gain a better insight into how search engines break down and rank webpages by studying the course Introduction to Bing SEO. The course will look at the different factors which influence how search engines view your site, and its contents.
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First, you will be introduced to the basics of search engine optimisation. You will learn about the different terms and factors relevant to the area of SEO. You will be introduced to the importance of keywords, and how they can influence your websites ranking. You will also examine how to establish a list of effective keywords to optimise your websites ranking.
Finally, you will look at the influence which content can have upon how your website performs in search engine searches. In particular, you will study how to incorporate keywords into your content. You will also examine SEO techniques which can improve your page’s performance, and techniques which can damage your page’s performance. You will also be introduced to Bing’s Ad Partners.
This course will be of interest to anyone who wishes to learn more about search engine optimisation in order to improve their website’s results. It will also be of interest to anyone looking to increase their knowledge of how search results are generated.
Module 1: Introduction to SEO and Keywords
Module 2: Content Planning and SEO Issues
On-page Content Planning and Organization
Technical SEO and Website Tools
Module 3: Introduction to Bing SEO Assessment
Having completed this course you will be able to: - Discuss the different aspects important in SEO; - Explain how search engines work; - Discuss the importance of keyword research; - Explain how to develop a list of effective keywords; - Explain why quality content is so important to a web page; - Discuss ways to optimize a web page’s content; - Discuss the best technical setup practices; - Explain the usefulness of website tools; - and explain what is available through Bing’s ad partners.
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
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