CertificationView course modules
The course Introduction to Bing Ads will help you to understand the concept of Bing Ads and how it can benefit your business. The course will also look at the different factors which influence how successful a Bing ad is, and the financial aspects associated with it.
First, you will be introduced to the basics of Bing and Bing Ads. You will learn about the different terms and factors relevant to Bing Ads, and the structure of Bing Ads. You will be introduced to the importance of keywords, and how to organise campaigns. You will also examine how to optimise your business’s Bing ads to create the most effective campaign.
Finally, you will look at how to effectively compile a keyword list, and about the different software tools which can help you to identify new keywords. You will study how to target the audience you want to attract to your business, and how to ensure that quality customers are clicking on your ads. You will also examine the financial aspect of Bing ads, such as managing a budget and adjusting bid prices.
This course will be of interest to anyone who wishes to learn more about Bing Ads in order to improve their website’s performance, and increase their profit. It will also be of interest to anyone looking to increase their knowledge of how search engine advertisements work.
Module 1: Getting Started with Bing Ads
Module 2: Keywords, Effective Ads, and Finances
Module 3: Introduction to Bing Ads Assessment
Having completed this course you will be able to: - Explain the concept of Bing Ads; - Discuss important factors impacting the optimisation of Bing Ads; - Explain Bing Ads campaigns; - Discuss different features of Bing Ads; - Discuss the importance of keywords; - Explain how to write an effective ad; - Discuss how to effectively target audiences; - and explain how to manage budgets on Bing Ads.
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