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HubSpot Academy Inbound Certification Course - Part 2

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HubSpot Academy Inbound Certification Course - Part 2
  • Description
  • Outcome
  • Certification
  • Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization. HubSpot offers a full suite of software products for marketing, sales, and customer relationship management that support the inbound marketing process.

    The HubSpot Academy Inbound Certification Course Part 2 is a training course that will teach you about the Inbound marketing techniques for drawing customers to products and services. You will learn about calls-to-action, how they fit into the conversion process and what an effective call-to-action looks. See how landing pages are used in the conversion process and the best practices for creating landing pages in inbound marketing.

    The course teaches you about how email relates to the Inbound Methodology and the best practices for sending emails. You will learn best practices for Smarketing and the five steps to integrate Smarketing into a business.

    The course shows you how inbound sales is different to traditional sales, and what the best practices for selling are. Finally, you will learn about the three pillars of delight and the seven customer delight guidelines.

    This free online course will be of great interest to marketers looking to learn digital marketing through a cohesive framework and proven methodology, entrepreneurs growing inbound businesses from the ground up with customer retention in mind, job seekers who would like to add a globally recognized certification to their resume, and anyone looking to get found online.

    Click HERE to sign up to take HubSpot Academy's official certification exam and access free marketing and sales tools to apply what you're learning.

  • At the end of this course you will be able to:

    • Describe a successful conversion process;
    • Discuss best practices for sending emails;
    • Discuss how Smarketing is integrated into a business;
    • Discuss how you can delight customers.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to celebrate and share your success. It is:

    • Ideal to include with CVs, job applications and portfolios
    • A way to show your ability to learn and achieve high results

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