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HubSpot Academy Inbound Certification Course - Part 1

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This course will be withdrawn from the Alison platform on 18th May 2018

We encourage you to complete this course and purchase your certificate by that date.

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HubSpot Academy Inbound Certification Course - Part 1
  • Description
  • Outcome
  • Certification
  • The HubSpot Academy Inbound Certification Course Part 1 is a training course that spans the four stages of the inbound methodology. Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization. HubSpot offers a full suite of software products for marketing, sales, and customer relationship management that support the inbound marketing process.

    From optimizing your website, to landing page anatomy, to honing your inbound sales skills, this free certification course covers the basics of what inbound is all about. You will learn how SEO, blogging, landing pages, lead nurturing, conversion analysis and reporting come together to form a modern inbound marketing strategy.

    This free online course will be of great interest to marketers looking to learn digital marketing through a cohesive framework and proven methodology, entrepreneurs growing inbound businesses from the ground up with customer retention in mind, job seekers who would like to add a globally recognized certification to their resume, and anyone looking to get found online.

    Click HERE to sign up to take HubSpot Academy's official certification exam and access free marketing and sales tools to apply what you're learning.

  • At the end of this course you will be able to:

    • Discuss the stages of the Inbound Methodology.
    • Describe buyer personas and the buyer's journey.
    • Describe the steps of an SEO strategy.
    • Discuss content creation for inbound marketing.
    • Discuss why social media is important for marketing.
    • Describe a successful conversion process.
    • Discuss best practices for sending emails.
    • Discuss how Smarketing is integrated into a business.
    • Discuss how you can delight customers.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to celebrate and share your success. It is:

    • Ideal to include with CVs, job applications and portfolios
    • A way to show your ability to learn and achieve high results

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